Triumph 1300 Royal - The same, only different
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Summary
No ladder frame, no rear-wheel drive, no compromises - the Triumph 1300 did almost everything differently from its predecessors. But with a long-stroke engine, plenty of wood veneer and a botched model policy, it still remained British enough to be recognized as the offspring of its brand. This article describes the development of the first (and last) Triumph with front-wheel drive and shows historical images and sales material.
This article contains the following chapters
- Stacked drive
- Italian in form and sophistication
- Sporty or regal
- Complicated simplification
Estimated reading time: 5min
Preview (beginning of the article)
The Triumph driver in the 1967 advertisement doesn't look very enthusiastic, of course not - after all, he had just had to swap his two-seater sports car for a family-sized saloon. But he could have done a lot worse. After all, only a few sports car drivers in the mid-sixties were lucky enough to be able to remain loyal to their brand - with hardly any loss of driving dynamics. Project "Ajax" was originally intended as the successor to the Triumph Herald launched in 1959. Despite its undisputed practical advantages and rather pretty body shape, the £700 small car did not sell as well as hoped. In fact, the Herald was so unpopular that Triumph - although the TR3 was more successful than ever - made a loss of almost 20 pounds on every car built. Fortunately, after the takeover by truck manufacturer Leyland in June 1961, Standard-Triumph had enough money again for a new development.
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