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LaForza - the unknown US-Italo-Anti-Range-Rover

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Created on April 28, 2018

Reading time 7min

Written by:

Bruno von Rotz

Photos:

RM Auctions

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Archiv Tom Tjaarda (SD)

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David Scrivener - Courtesy RM Auctions

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Archiv

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RM Auctions

11

Archiv Tom Tjaarda (SD)

1

David Scrivener - Courtesy RM Auctions

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Archiv

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LaForza (1989) - hochbeinig und trotzdem elegant

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LaForza (1989) - schlichtes Design aus der Hand von Tom Tjaarda

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LaForza (1989) - Frontansicht, wenig charakteristisch

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LaForza (1989) - Heckansicht, wirkt fast wie ein überdimensionaler Panda

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LaForza (1989) - viel Leder und Holz im Interieur

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LaForza (1989) - an Komfort mangelte es im 4x4-Fahrzeug nicht

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LaForza (1989) - bequeme Rückbank

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LaForza (1989) - Türinnenverkleidung

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LaForza (1989) - Ford-V8-Motor unter der Haube

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LaForza (1989) - Fünf-Liter-Version

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LaForza (1989) - in Europa hiess er Rayton Fissore Magnum, in den USA La Forza

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Rayton Fissore Magnum 4x4 (1984) - Struktur des Geländewagens bei seiner Premiere am Turiner Autosalon 1984

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Rayton Fissore Magnum 4x4 (1985) - Geländewagen mit Stil

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Rayton Fissore Magnum 4x4 VIP (1986) - Topmodell mit 160 PS starkem 2,5-Liter von Alfa Romeo - Genfer Autosalon 1986

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Laforza Magnum Edition (1998) - als Lot 1022 an der RM Auction Fort Lauderdale am 6./7. April 2018

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Summary

A car called "LaForza"? Surely it must be a hot-blooded sports car of Italian origin. Far from it. What you are looking at is a full-blown off-road vehicle with an American engine. After all, the basis is Italian. And the designer worked in Italy, but had American roots. He invented the car together with Rayton Fissore, an Italian coachbuilder. This vehicle report tells the story of the unusual 4x4 vehicle, which was built for almost 20 years.

This article contains the following chapters

Italian roots
Italian-American designer
Italian base
Also with Alfa Romeo V6
Increasing volume with American engine technology
Almost forgotten
Further information

Estimated reading time: 7min

Preview (beginning of the article)

A car called "LaForza"? Surely it must be a hot-blooded sports car of Italian origin. Far from it. What you are looking at is a full-blown off-road vehicle with an American engine. After all, the basis is Italian. But let's start from the beginning. Rayton Fissore was a company founded in 1976 by Bernardo Fissore's daughter Fernanda and her husband Giulio Malvino. Bernardo in turn was one of four brothers, the others being Antonio, Giovanni and Costanzo, who had already built up Carrozzeria Fissore in the interwar period, which Bernando then managed from 1936. From 1969, Fissore built the bodies of Peter Monteverdi's sports cars and off-road vehicles, including the Monteverdi Safari. Experience with luxurious off-road vehicles was therefore available. Monteverdi took over Carrozzeria Fissore in the 1970s, which meant the end a decade later when Monteverdi gave up vehicle production.

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