Italo-Hanseatic false start - Lloyd Alexander TS by Pietro Frua
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Summary
In 1958, Pietro Frua, chief designer at Ghia-Aigle in Turin, gave the Alexander TS chassis of Bremer Lloyd an elegant body. Nevertheless, the streamlined coupé was a failure. The driving performance was not in keeping with the sporty shape. Only 49 examples left the factory, and only a few survived. This article tells the short history of the pretty coupé and is illustrated with archive photos and the press kit of the time.
This article contains the following chapters
- Successful car exported to over 100 countries
- Image problem
- A new model was needed
- Elegant sports coupé
- Solidity and southern flair
- Too expensive
- Too little performance for the money
- Only 49 units in one year
- Technical data
Estimated reading time: 4min
Preview (beginning of the article)
When Lloyd Motoren-Werke presented its Alexander TS model to the public for the first time in the fall of 1958, it was also inspired by the results of a survey. The information department of the Bremen automobile factory had been able to ask over 40,000 Lloyd drivers about possible improvements and enhancements; the wishes expressed in the course of the campaign were reflected in the basic lines of the new small saloon car. The Alexander TS was equipped with a fully synchronized four-speed gearbox, a modern rear axle design and opening and fully retractable crank windows as standard. Further advantages of the front-wheel drive model equipped with a 25 hp engine: economy and unpretentiousness.
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