A small American - Ford Taunus 12 M 1.5 l in the (historical) test
Summary
The Taunus 12 M had been put into the nest of the Cologne Ford works by the big mother from Dearborn. In keeping with its origins, it was also very American in some respects, such as the suspension, steering and body size compared to other European small cars. But this also had its advantages. Because with the 1.5-liter engine, the 12 M suddenly belonged to the middle class - and was unrivalled in terms of price. This historical test report is dedicated to the big little Ford.
This article contains the following chapters
- Americanisms in front of and behind the wheel
- Comfortable, but terrifying
- A concentrated load of power
- Minor shortcomings in the interior
- Plenty of space for luggage and ashes
- Better spacious or cheap?
- Ford Taunus 12 M estate
- Different from the sedan, but no worse
- Technical data & measured values
Estimated reading time: 21min
Preview (beginning of the article)
It is now several years since market analysts and sales psychologists at the Ford factories in America believed that the public wanted a new type of car. In response to the wishes of buyers that had been surveyed and registered, a huge development effort was made to design a new car that was destined to become America's biggest seller. This model, christened "Edsel", was built with a few modifications for about two years, after which production was discontinued. As the profit margin in the automotive industry in the States was only a fraction of the usual margin here, the Edsel investment was far from being amortized. The bottom line of the Edsel balance sheet was the biggest loss in American automobile production for a long time, if not the biggest loss ever.
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