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The global Buick brand - a look back to the beginnings

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Created in 1973

Reading time 8min

Written by:

Richard von Frankenberg

Photos:

General Motors / GM

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Archiv

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General Motors / GM

4

Archiv

55

Buick Master Six (1926) - Ein Buick Master Six in Genf

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Buick Model 10 (1903) - einer der erste Buicks

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(1903) - David Dunbar Buick und William C. Durant, Erfinder von Buick und GM

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Buick Model 10 (1903) - Eine Zeichnung aus einem Prospekt vom Model 10

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Buick Station Wagon (1903) - Gebaut für den Personentransport

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Buick T13 (1905) - Am Steuer sitzt der erste Kunde, der jemals einen Buick gekauft hat, Mr. H. H. Hills

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Buick Model 10 (1909) - Herr am Steuer mit Passagieren an Bord

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Buick Model 10 (1910) - Ein Buick Model 10 Renner mit Louis Chevrolet am Steuer

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Buick Model 10 (1910) - Ein Model 10 auf öffentlicher Strasse

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Buick Master Six (1927) - Ein Master Six in einer Halle

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Buick Club Sedan (1932) - Ein Club Sedan mit zwei adrett gekleideten Damen

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Buick Roadmaster (1933) - Meister der Strasse

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Buick 57 Sedan (1934) - Seitenansicht eines 57 Sedans

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Buick Model 61 (1934) - Eine Illustration vom Model 61

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Buick Special (1937) - Ein Special aus einem Verkaufsprospekt

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Buick Special (1937) - Eine Collage von einem Special

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Buick Roadmaster (1938) - Ein Roadmaster gezeichnet

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Buick Super (1946) - Ein Super mit zwei schönen Damen

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Buick Special (1946) - Eine Zeichnung eines Specials

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Buick Roadmaster 4-Door Sedan (1948) - Ein Roadmaster mit zwei Damen im Innenraum

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Buick Super Sedanet (1948) - Das Model 56 an einem Autosalon

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Buick Super Model 56 (1948) - Eine Zeichnung eines Supers

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Buick Super Model 56 Convertible (1948) - Eine Zeichnung eines Super Model 56 Convertible

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Buick Super (1949) - Ein Bild aus einem Verkaufsprospekt

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Buick Roadmaster (1949) - Ein Roadmaster aus einem Verkaufsprospekt

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Buick Roadmaster (1950) - Ein Roadmaster mit Frau am Steuer

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Buick (1950) - Das Fahrgestell

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Buick Special (1950) - Ein Special im Park

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Buick Eight (1951) - Ein Eight mit zwei Damen

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Buick Super Convertible (1953) - Gut geeignet um zum Bogenschiessen zu fahren

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Buick Super (1953) - Der Super an einem Autosalon

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Buick Roadmaster Convertible Sedan (1949) - Opulenz der Vierzigerjahre

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Buick Super (1953) - Der Super an einem Autosalon

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Buick Roadmaster (1953) - Das Modell "Riviera" war das Topmodell vom Roadmaster

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Buick (1953) - Ein Buick V8-Motor

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Buick Century Estate Wagon (1954) - Der Century war zwischen dem Super und dem Special platziert

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Buick Special (1955) - Eine hübsche Frau lehnt sich an einen Special

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Buick Super (1956) - Ein Super in Fahrt

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Buick Roadmaster Convertible (1956) - Ein Paar neben einem Roadmaster

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Buick Roadmaster (1957) - Ein Roadmaster vor einer Dame

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Buick Electra (1958) - Der Electra vor drei kleinen Schönheitsköniginnen

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Buick Wells Fargo (1958) - Der Wells Fargo war ein Sondermodell für den Star Wars Star Dale Robertson

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Buick Invicta (1960) - Ein Pärchen neben einem Invicta vor einem Wasserfall

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Buick Special (1961) - Ein Special Convertible mit Mann und Frau im Hintergrund

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Buick Skylark (1962) - Ein Werbebild für einen Skylark Convertible

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Buick Riviera (1963) -elegant und sportlich wirkend

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Buick Riviera (1963) -ohne B-Säule

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Buick Riviera (1963) -schlichte Limienführung, riesige Ausmasse

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Buick Riviera (1962) - Coupé für den grossen Aufritt

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Buick Riviera (1966) - nun mit verdeckten Scheinwerfern

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Buick Special (1962) - Ein Special auf der Strasse

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Buick Special (1962) - Der Special vor einer Weide

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Buick Electra (1963) - Ein Electra in einem Studio

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Buick Special (1964) - Special mit Frau am posieren

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Buick Skylark (1964) - Eine Studioaufnahme eines Skylarks mit blonder Frau

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Buick Skylark_-Ein Skylark vor einem Haus mit einer Frau (1964) -

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Buick Electra (1964) - Eine Dame steigt in einen Electra

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Buick Skylark (1964) - Den Skylark gabs auch als Kombi

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Buick (1993) - Chief Engineer Tony Derhake und General Manager Ed MErtz beim 90 jährigen Jubiläum von Buick

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Summary

The Buick brand has a history of over one hundred and twenty years. Once a global brand, in modern times it has unfortunately become synonymous with boring mid-range cars. Far removed from innovation or excellence. Yet the beginnings were brilliant, as this retrospective proves and illustrates with many historical pictures.

This article contains the following chapters

Beginnings of the history
Early models
Chrysler controls Buick
Buick as a global brand
New successes with licensed Buicks.
The six-cylinder cars arrive
No ugly Americans at Buick
Fixed size, many fans

Estimated reading time: 8min

Preview (beginning of the article)

The five passenger car brands produced by the General Motors Group in the USA today have a common father, although his name can no longer be found on any of these cars' radiators. It was William Durant who pulled the strings and pursued a clever production and sales policy. All companies retained their names within Durant's "General Motors Company"; there was merely a coordinated model relationship. Buick played an important role in this group: from 8820 cars in 1908, production was increased to 14,606 vehicles in 1909. A comparison with the Ford T-model introduced in 1908, which was sold in far smaller numbers than Buick in 1909 and 1910, makes it clear what this meant - William C. Durant could say: "Buick is the largest automobile factory in the world. A lot of luxury for 200 dollars extra.

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