Photo Gallery «The rescued motor coupé - BMW Isetta 300»
Things were not going well for BMW in the mid-fifties; there was a huge gap between the ailing motorcycle trade and the luxury class BMW 502. Time was of the essence, a new product was needed. The solution was the Isetta. It actually came from Iso, a refrigerator manufacturer in Italy, but BMW put its own stamp on the cabin scooter. And made it a success, which saved the company from going under. This driving report describes the history of the Isetta and shows it in historical and current pictures. The article is supplemented by original brochures and a sound sample.
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