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The rescued motor coupé - BMW Isetta 300
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Created on March 10, 2017
, Reading time 10min
Written by:
Bruno von Rotz
Photos:
Daniel Reinhard
39BMW AG
24Besitzer
4Bruno von Rotz
2Archiv
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Summary
Things were not going well for BMW in the mid-fifties; there was a huge gap between the ailing motorcycle trade and the luxury class BMW 502. Time was of the essence, a new product was needed. The solution was the Isetta. It actually came from Iso, a refrigerator manufacturer in Italy, but BMW put its own stamp on the cabin scooter. And made it a success, which saved the company from going under. This driving report describes the history of the Isetta and shows it in historical and current pictures. The article is supplemented by original brochures and a sound sample.
This article contains the following chapters
- Who invented it?
- The license agreement
- BMW modifications
- Difficulties with Hoffmann
- Easter surprise
- Too small/slow for Switzerland?
- Sales success
- Like new from the factory
- Driving pleasure of a different kind
- Wonderfully handy and likeable
- Comparison of Iso and Isetta 250/300
- Further information
Estimated reading time: 10min
Preview (beginning of the article)
The post-war years were not easy for the German automotive industry. The Bavarian Motor Works (BMW) first resumed motorcycle production and then presented a luxury automobile with a six-cylinder engine, the BMW 501, in 1951. This was followed shortly afterwards by the 502 with a V8 engine. These cars were expensive and the market was correspondingly small. At the same time, former motorcyclists were now demanding a roof over their heads, something that Kleinschnittger, the Fuldamobil, the Messerschmitt and Lloyd, to name a few examples, were able to offer. Time was running out, it would have taken too long to develop something in-house, so the BMW people around Kurt Donath looked for alternatives ... and found them in Geneva (and Turin).
Welcome to Zwischengas!
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