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Audi 100 Coupé S - the elegant seducer from Ingolstadt

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Created on June 7, 2017

Text:

Bruno von Rotz

Photos:

Daniel Reinhard

40

Audi Pressedienst

3

Archiv

17

Daniel Reinhard

40

Audi Pressedienst

3

Archiv

17

Audi 100 S Coupé (1976) - a certain similarity to the Fiat Dino by Bertone cannot be denied in the Audi

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Audi 100 S Coupé (1976) - an elegant appearance

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Audi 100 S Coupé (1976) - the Coupé is 9 cm lower than the saloon

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Audi 100 S Coupé (1976) - the twin headlights made quite an impression back then

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Audi 100 S Coupé (1976) - the sunroof was of course available at extra cost

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Audi 100 S Coupé (1976) - the flat appearance together with the four-eyed face promised good overtaking prestige

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Audi 100 S Coupé (1976) - below the window line, the coupé corresponds to the two-door saloon

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Audi 100 S Coupé (1976) - elegant from top to toe

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Audi 100 S Coupé (1976) - rarely has the conversion of a saloon into a coupé been so successful

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Audi 100 S Coupé (1976) - the front corresponds to the sedan up to the windshield

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Audi 100 S Coupé (1976) - elegant and timeless coupé creation

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Audi 100 S Coupé (1976) - the view to the rear is not exactly formidable

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Audi 100 S Coupé (1976) - the "fastback" suits the Coupé very well

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Audi 100 S Coupé (1976) - the entire glass area and of course the rear were redesigned

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Audi 100 S Coupé (1976) - the trunk opening was relatively small

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Audi 100 S Coupé (1976) - sporty design with the four headlights

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Audi 100 S Coupé (1976) - was one of the faster cars of the seventies

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Audi 100 S Coupé (1976) - also happy in the fast lane

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Audi 100 S Coupé (1976) - around 190 km/h fast, even then the Coupé was mostly seen from behind

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Audi 100 S Coupé (1976) - independent rear end

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Audi 100 S Coupé (1976) - flowing fastback line lends the coupé a great deal of elegance

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Audi 100 S Coupé (1976) - hard to believe that this design is almost half a century old

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Audi 100 S Coupé (1976) - shorter than the saloon thanks to a shorter wheelbase

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Audi 100 S Coupé (1976) - the coupé for the whole family, they wrote at the time

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Audi 100 S Coupé (1976) - aerodynamically quite successful

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Audi 100 S Coupé (1976) - the steering wheel doesn't win any beauty prizes, and not with the cover anyway

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Audi 100 S Coupé (1976) - relatively high red area on the rev counter for the time

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Audi 100 S Coupé (1976) - beautiful instruments, the rev counter was only available as standard in the Coupé at the time

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Audi 100 S Coupé (1976) - the center console was also specially developed for the Coupé

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Audi 100 S Coupé (1976) - large air filter on the water-cooled four-cylinder engine

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Audi 100 S Coupé (1976) - longitudinally mounted in-line four-cylinder engine

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Audi 100 S Coupé (1976) - Ignition sequence stamped on the cylinder head cover

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Audi 100 S Coupé (1976) - the four rings of Auto Union

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Audi 100 S Coupé (1976) - four rings are still the distinguishing feature of Audis today

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Audi 100 S Coupé (1976) - Audi lettering also on the flank

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Audi 100 S Coupé (1976) - the Audi badge

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Audi 100 S Coupé (1976) - the Audi badge

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Audi 100 S Coupé (1976) - completely redesigned C-pillar with air vent

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Audi 100 S Coupé (1976) - Steel wheels with wheel covers

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Audi 100 S Coupé (1976) - "Coupé S" lettering

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Audi 100 S (1970) - the saloon also formed the basis for the coupé

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Audi 100 S (1971) - the two-door saloon with the sporty technology of the coupé, also as LS

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Audi 100 (1970) - the sedan at the gates of heaven

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Audi 100 Coupé S (1969) - a highly elegant new creation despite comparatively minor changes to the saloon - International Motor Show (IAA) in Frankfurt 1969

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Audi 100 CS (1969) - Test in Hobby No. 23 1969 from Nov. 12, 1969 - Cover page

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Audi 100 Coupé S (1971) - the production coupé with 115 DIN hp (130 SAE hp)

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Audi 100 Coupé S - elegant coupé derived from the Audi 100 saloon - shown at the 1971 Geneva Motor Show

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Audi 100 Coupé S (1971) - elegant and modern

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Audi 100 Coupé S (1973) - in psychadelic surroundings

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Audi Coupé S (1971) - in the middle of the Audi NSU Auto Union AG model range in 1971, together with NSU Ro 80, NSU Prinz 1000 TT, NSU Prinz 4, Audi 75 Variant, NSU 1200, Audi 60 L, Audi 100 LS

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Audi 100 Coupé S (1971) - on a test drive

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Audi 100 Coupé S (1971) - one of the prettiest coupés of the time

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Audi 100 Coupé S (1971) - elegant design also from the rear

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Audi 100 Coupé S (1971) - comfortable entry and pleasant ambience

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Audi 100 Coupé S (1971) - sporty styling, but large steering wheel in front of the clearly laid out dashboard

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Audi 100 Coupé S (1971) - well profiled seats

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Audi 100 Coupé S (1971) - only moderate space in the back seat

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Audi 100 Coupé S (1971) - the longitudinally mounted four-cylinder engine

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Audi Coupé S (1971) - spacious trunk for a coupé

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Audi 100 Coupé S (1971) - emblem on the rear

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Summary

At the IAA 1969, Audi presented a coupé based on the Audi 100, and a year later the elegant two-door with a fastback body was also available to buy. It was one of the fastest in the fast lane, but also one of the most expensive in the showroom. To this day, the design is considered successful and timeless. This driving report describes the history of the first Audi Coupé and shows it in historical and current pictures.

This article contains the following chapters

The rescue and the step to the "top"
A line for dreaming
Optimized technology
Family coupé?
Additional price and added value
Comfortable or not?
Evolution and exclusivity
Timeless elegance
Further information

Estimated reading time: 8min

Preview (beginning of the article)

Those were the days! In the early seventies, it was enough to say "Audi Coupé" and everyone knew what was meant. Today, if you name a German manufacturer and link it to the vehicle concept coupé, you will usually find a whole range of different models. But back then, Audi had exactly one coupé in its product range and it was based on the Audi 100. The future of the Audi brand was actually hanging by a thread in the late 1960s. VW boss Nordhoff had the DKW/Audi Beetle manufactured in the production facilities and had actually decided to phase out the Audi brand. Dr. Ludwig Kraus, who had joined Auto Union from Mercedes, secretly developed a new model as head of Audi that followed his ideas on lightweight construction and advanced technology. Of course, despite the secrecy, the activities did not remain completely hidden from Wolfsburg and one day Nordhoff arrived in Ingolstadt with his board of management to see what was going on. Kraus, who did not know whether he would still have a job that evening, presented "his" Audi 100 and Nordhoff finally gave the green light. The future of Audi had begun.

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