AMC Gremlin - the American answer to the VW Beetle
Summary
"Pretty weird" is the comment often heard when you turn up in an AMC Gremlin. And people don't mean the lines of the rear, but rather the whole car. However, the unusual shape also makes the car a cult object. From 1970 to 1978, the American Motors Corporation built the short Gremlin in response to the flood of imported cars in the USA. They even beat the big three, who only followed suit later. This report tells the story of the AMC Gremlin and portrays one of the now rare examples.
This article contains the following chapters
- Backlash
- Developed on a very special basis
- Pragmatic out of necessity
- Double world premiere
- The cheapest car from American production
- Positive reception
- Constantly changing
- With warranty and as a hybrid
- New competition
- Little success in Europe
- Production success, but ...
- Compact muscle car?
- Further information
Estimated reading time: 8min
Preview (beginning of the article)
"Pretty weird" is the comment often heard when you turn up in an AMC Gremlin. And people don't mean the lines of the rear, but rather the whole car. However, the unusual shape also makes the car a cult object. At the end of the 1960s, American manufacturers began to worry about the rapidly growing number of imported vehicles. In particular, these satisfied US drivers' hunger for more compact cars. Almost half of these cars came from Volkswagen, with the rest coming from Japanese companies (35%) and European brands (15%). Americans, who were hard-pressed by the rising tax burden, particularly liked the lower maintenance costs and low purchase price of the inexpensive imported vehicles. Small cars were also gaining popularity because they were easier to drive and park.
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