Ford Thunderbird Convertible - Baby, you're so square
Summary
Breaking with tradition requires courage, but is not always rewarded. While Ford failed catastrophically with the Edsel, the new direction of the Thunderbird proved to be a direct hit. The transformation from a two-seater sports car to a four-seater luxury coupé caused sales figures to skyrocket and made the second Thunderbird generation the most successful for a long time. This article tells the story of the "Square Bird" and shows it in current and historical images.
This article contains the following chapters
- Turning two into four
- Debut with a delay
- Involuntary all-wheel steering
- Success in the crisis
- Lots of propulsion, little braking effect
- All good model years come in threes
- Double support
Estimated reading time: 9min
Preview (beginning of the article)
"This is about the Ford Thunderbird, which still has the reputation of being the other sports car of American provenance alongside the Chevrolet Corvette. However, if you subscribe to this misconception, you have the right to remember European automobiles for the good. But we must not make more of it than it is, only to criticize it all the more forcefully on this level." The 1958 test report makes it clear in the second paragraph: if you are looking for a sports car, please turn the page. And this advice is entirely justified, because in the previous three years of its existence, the Ford Thunderbird had actually been a small, two-seater roadster with a soft top by American standards. By the 1958 model year, however, the handy sports car had been transformed into a road cruiser that was 61 centimetres longer, ten centimetres wider and 378 kilograms heavier. The chance that simply reading the name might have given rise to false expectations was therefore quite high.
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