Oldsmobile Super 88 Convertible Coupé - "Chromium" for the people
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Summary
Head of Design Harley J. Earl demanded three things: chrome, chrome and more chrome. There was one thing he refused to do: talk back. So the Oldsmobile designers covered the 1958 model with as much ornamentation as the electroplating department could provide and the eyes could bear. Not everyone liked the result - but the boss did. This article tells the story of the 1958 Oldsmobile models, which were actually not bad cars, and shows a Super 88 Convertible Coupé in many photos.
This article contains the following chapters
- The dictates of Harley J.
- The king of electroplating
- The wild 88
- No variety under the hood
- Safety and comfort
- A maneuverable luxury steamer
- Satisfied customers
Estimated reading time: 10min
Preview (beginning of the article)
How could it have come to this? After 20 years, Harley J. Earl seemed to have lost his feel for shapes and the wishes of customers. Two years before his retirement, General Motors' Vice President of Design, who had impressed the car world with the grandly elegant Buick Y-Job in 1938 and convinced it of the necessity of the grandly pointless tail fin in 1948, could think of nothing more than to adorn new models with more and more shiny ornamentation. Always under the pretext that this was exactly what customers wanted. Resistance was futile, because the master's will was law. In 1956, work began on the 1958 models in the Oldsmobile design department. Arthur "Art" Ross's team was smoking heads and erasers in equal measure, because the brilliant idea just wouldn't come. In the end, it was the young designer Bernie Smith who gave the Olds on the B platform its basic shape for 1958 as well as its most characteristic feature: the projectile-shaped trim contour that grew out of the side of the twin headlights and ran along the side of the body as far as the door handle.
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