Fredy Alexander Lienhard has been managing the autobau erlebniswelt in Romanshorn (Switzerland) since January 1, 2018. During this time, he has revamped the exhibition concept, placing a stronger focus on the themes of "driving" and "mobility" and thus bringing the term "world of experience" to life. As a result, customer interest and sales have increased significantly, and the development of the event business at autobau erlebniswelt is undoubtedly particularly pleasing.
At its strategy meeting in autumn 2019, the Board of Directors of autobau AG acknowledged the positive business development of autobau erlebniswelt since January 1, 2018. The marketing strategy was realigned, adapted to recent developments and geared towards the future.
It has been decided to ...
- focus more strongly on the value-adding event business,
- to further cultivate and expand the car collection as an element of uniqueness,
- to intensify efforts to make the operation of the autobau erlebniswelt as cost-neutral as possible and
- to link the operation of the autobau factory more closely with the real estate part of autobau AG.
These goals are to be achieved with a new management team. Fredy Alexander Lienhard will be more involved at the level of the parent company autobau AG, but will remain with autobau erlebniswelt as Delegate of the Board of Directors. In addition, he will curate the car collection with the proven support of Adriano Zinna and will be directly responsible for all activities relating to the central theme of the automobile.
Responsibility for day-to-day business will be placed in the hands of Yvonne Stütz, who will become Managing Director. In this role, she will also take charge of the event area and the entire administration together with Manuela Müller and our guide and service team.
Further information on autobau erlebniswelt and the "Cars & Music" music event series can be found online at any time on the autobau erlebniswelt website.
