Together with renowned partners in the industry, BBE Automotive GmbH, Cologne, is currently conducting a comprehensive study on the economic factor of classic and vintage cars in Germany.
Online survey of classic and vintage car owners
The study focuses on a comprehensive online survey of classic and vintage car owners on various topics relating to their vehicles, their repair and maintenance behavior, their mobile leisure activities and their financial expenditure.
Rising volumes
According to the German Federal Motor Transport Authority (KBA), 420,000 vehicles over 30 years old were registered in Germany on January 1, 2013. 61 percent of all official classic cars bore the H license plate. The equally popular youngtimer segment (15 to 29 years old) comprised 5.8 million vehicles at the same time - and the trend is rising.
Basis for far-reaching decisions: solid market data
This is where the BBE study comes in: It supports the strongly booming industry sector with practice-oriented data. Last year, the industry generated sales in the billions.
The aim of the BBE study is to bring transparency to the overall market volume and economic power of the classic and vintage car scene. In addition, the needs and behavior of the target group are no less interesting.
Accordingly, the target group survey will be published on various homepages (including Oldtimer Markt and Bosch) in October.
The BBE study will also be supplemented and supported by the results of the "Oldtimer Study 2013" conducted by the Allensbach Institute for Public Opinion Research. The study evaluates the latest results of 750 oral interviews with classic and vintage car owners: It provides qualitative and quantitative statements on the owners of classic vehicles and the overall target group. The study is supported by associations (e.g. AvD) and product and service providers (e.g. Vredestein, Bosch).
Take part and win
Drivers and owners of classic and vintage cars are of course welcome to take part in the survey.
Participants can look forward to 50 lucrative prizes. For example, an all-inclusive starting place in their own car at the Heidelberg Historic 2014 or a set of Apollo Vredestein tires.
The results of the BBE study will be presented at a press conference in December 2013.
Further information and the opportunity to take part in the study can be found on the BBE Automotive GmbH website.
