It was 1950 when Franz Hoffmann & Söhne KG launched care products specifically for motor vehicles on the market. A pioneering achievement!
Starting with only paint care products, the range was expanded over time. One of Sonax's first "blockbusters" was the de-icer developed in 1962. With the boom of the automobile came more and more products, such as an interior cleaner especially for plastics in cars. In the 1980s, the logo that is still used today was introduced and Sonax was able to build up a brand image in the premium segment with some memorable and unusual advertising campaigns.
Complete product line
Today, the range includes paint care products, products for manual interior and exterior cleaning of vehicles, car care products for the winter season and bicycle care products. It is supplemented by special products for commercial vehicle cleaning, for industry and workshops, mechanical car care in car washes and cleaning and care products for use in professional vehicle valeting.
The company is active in 115 countries. This includes the whole of Europe as well as countries on every continent.
Motorsport history
Sonax can also look back on a long history in motorsport, which continues to this day. Greats such as Ayrton Senna, Michel Schumacher and Jacques Villeneuve have worn the Sonax logo on their cars or overalls. Most recently, Sonax entered the Formula E race as a partner of the "Audi Sport ABT Schaeffler" team.
70 years
Sonax has been based at its headquarters in Neuburg an der Donau since 2008. Production and logistics capacities were significantly expanded in 2014. In the current corona crisis, Sonax was able to switch its production from car and industrial care products to the production of hand sanitizer within a very short time thanks to its knowledge of care products and state-of-the-art production facilities.
A hand disinfectant wipe was also successfully launched on the market. A surface disinfectant is also in the pipeline. This shows that Sonax not only excels in proven business areas, but is also able to adapt to changing needs and react quickly to changes.
Zwischengas congratulates Sonax on its seventieth birthday and wishes it continued success in the future. May Sonax products continue to make our beloved classic cars shine in the future.
Further information can be found on the Sonax website.
