Ferrari is pleased to announce the opening of a brand new official Ferrari showroom at Niki Hasler AG. The new Classiche showroom is located in Basel and offers a large selection of cars with original spare parts, an impressive courtyard and unique details such as a yellow wall with the world famous "cavallino rampante" and another wall with beautifully mounted colored panels. The details of the interior design of the new showroom were realized exclusively for Niki Hasler by historic craftsmen from Modena, in the purest Ferrari tradition.
A unique place of excellence
Niki Hasler AG has been based at Hardstrasse 15 in Basel for more than 20 years. Five years ago, the company was able to open the new building with a rotating car lift connecting two basement floors of the warehouse, several showrooms, its studio and the roof terrace. Three years ago, the adjoining building (Hardstrasse 21) was acquired, restored to its original condition (from around 1920) and now houses more than 20 beautiful, classic Ferraris.
The purpose of the building is to highlight Niki Hasler's deep passion and knowledge for the sale, care and restoration of Classic Ferraris. Each guest is personally guided through the building by a member of her team. The building can only be entered after passing through the Classiche workshop. There are two showrooms, a courtyard and, on the second floor, a terrace and a private library with an extraordinary archive containing all the original technical brochures of every Ferrari model ever made.
Sophisticated design elements combined with tradition
In one of their showrooms, there is a globally unique color sample wall with over 200 historic Ferrari colors, a Formula 1 engine from 1984 on display and, among other things, a wall covered with the same ceramic tiles that were used in Enzo Ferrari's office behind his desk.
The details of the interior design of the new showroom were realized exclusively for Niki Hasler by craftsmen and suppliers from the Modena area, who are also important partners of Ferrari's Officina Classiche in Maranello. These custom-made products have been planned down to the smallest detail - and it shows.
Ferrari Premium Program
To ensure that more cars reach the Classiche age, Niki Hasler recommends the Premium Program to every youngtimer owner to ensure that their Ferrari ages to the best quality standards. The better the car ages, the more and longer the customer can enjoy it. In addition, the customer's car retains its value better and remains more reliable.
The Premium program is the best way to ensure that a Ferrari will one day become a Ferrari Classiche of the highest quality.
Exclusive customer events
Every last Thursday in the summer months, Niki Hasler personally organizes guided tours with an aperitif to inspire his Ferrari customers. Not only for the new models, but also to show the exclusive Classiche world, rich in passion and history. In addition to these exclusive events, Niki Hasler is organizing its annual open days from 11 to 12 September. For the first time, they will open the Classiche building to the public to give everyone the opportunity to discover the excellence and uniqueness of the Ferrari Classiche department.
From October 1 to 3, 2021, Niki Hasler will also be exhibiting at the Swiss Classic World in Lucerne.
Further information can be found on the Ferrari branch website.
