High-quality exhibits and a special look and feel: from September 7 to 12, 2021, IAA Heritage by Motorworld will be inviting visitors to Hall B4 at the Munich exhibition grounds as part of IAA Mobility. This is the second time that the Motorworld Group has cooperated with the German Association of the Automotive Industry (VDA).
After many months in which the world of mobility had to do without trade fairs and lively marketplaces, the time has finally come again with the IAA Mobility, which will take place in Munich for the first time. "Vehicle enthusiasts and the entire industry are looking forward to the new IAA Mobility. The forecasts are very promising," says Meike Poweleit, Head of Trade Fairs & Events at Motorworld Group. "With the IAA Heritage by Motorworld 2021, visitors can expect a multifaceted experience of automotive exhibits with everything that goes with them. The format covers the entire spectrum of classic mobility. Hall B4 will be a trading floor and a lively meeting place for people and companies with a passion for mobility."
As at its premiere in 2019, the IAA Heritage by Motorworld also fits into the overall concept of the IAA Mobility in 2021: It is a forum and at the same time a trading platform for premium classic cars, classic sports cars, youngtimers, limited editions, supercars and motorcycles - with a high standard of quality, performance and history.
Bringing the history of mobility to life
The concept once again provides for a look and feel in the style of the good old days, high-quality exhibits and numerous highlights for trade and public visitors. The charm of classic mobility will run like a red thread through the entire exhibition hall B4: With artists, stylish accessories, service providers and, last but not least, appropriately dressed trade fair staff.
The connection between historic and modern vehicles is a constant element of the IAA. With success: in 2019, the IAA Heritage by Motorworld was voted the most popular exhibition hall in a visitor survey. It builds a bridge from the past to the future and brings the history of mobility to life.
This year, the Motorworld Group is being supported in its implementation by Munich-based MYLE GmbH, a young company specializing in mobility festivals and events.
Newly opened Motorworld Munich
The recently opened, imposing Motorworld München in Munich-Freimann opposite the MOC represents a special link to the IAA and the topic of mobility. The historic location on the site of the former railroad repair works offers plenty of space for the world of mobility on 75,000 square meters of land. Vehicle fans will find everything their hearts desire at Motorworld München: exclusive vehicle dealerships with classic cars, luxury automobiles, sports cars and bikes, a comprehensive range of automotive service providers and specialized workshops as well as versatile lifestyle and merchandise stores.
Over 25 of the world's most valuable vehicle brands can be found on site. Motorworld München also has an attractive culinary offering for its visitors with seven restaurants. The Althoff Group's four-star Hotel Ameron München Motorworld recently opened one of the most exciting hotels on the German hotel scene: The 156 designer rooms, including six premium suites, impress with their unique flair and present themselves as a tribute to the world of motorsport.
Further information can be found on the Motorworld website.
