A bridge from the roots to the future
At the IAA, the Motorworld Group will transform the entire Hall 4.0 at the heart of the IAA into a world of classic automobiles, thus building a bridge from the roots to the future of mobility. A variety of exhibitors will be on site, including specialists for premium classic cars, classic sports cars and youngtimers, as well as suppliers from the fields of restoration and care, spare parts and accessories, lifestyle and art, etc. Visitors can experience classic mobility not only statically, but also in motion at the classic car parade, which takes place over five days of the trade fair.
Meeting place for the "rustiest hobby in the world"
"Networking on the international stage of the IAA is also very important," explains Meike Poweleit. "We would be delighted if fans of historic mobility from all over the world would use the 'IAA Heritage by Motorworld' as a meeting place for petrol talks about the rustiest hobby in the world and would welcome them to Hall 4.0."
Nostalgic performances
Decorative elements in industrial style and artists with nostalgic performances create the right ambience for the new hotspot. The entire Motorworld Group team is dressed in contemporary attire and visitors who also come in the look of the good old days have the chance to win a prize for the best outfit.
















































