On the occasion of its 115th anniversary, Alfa Romeo hosted a major event at the museum in Arese and presented a video recalling the most significant moments of the year.
With emotion, innovation and Italian pride, the video celebrates unique projects and strategic partnerships - from the presentation of the "Alfa Romeo 33 Stradale" book, to collaborations with the Luna Rossa team and tennis player Jasmine Paolini, to the commercial successes that have brought the Junior over 42,000 orders since its launch.
The event took place on Sunday, June 22, at the Alfa Romeo Historical Museum in Arese and welcomed thousands of people - including fans and some of the 300 official clubs from all over the world - who enthusiastically took part in track races, exclusive meetings, parades and celebrations.
A special year, a shared celebration
The visual narrative begins with a tribute to the new 33 Stradale - the centerpiece of the publication entitled "Alfa Romeo 33 Stradale". Produced entirely by the Alfa Romeo team, the book explores the creation of the new special edition model through previously unpublished images and exclusive interviews with key people involved in the project. The publication was created to honor a masterpiece of engineering and design - a symbol of the brand's rebirth and ambition. The story then takes to the open sea with Luna Rossa - another world-renowned symbol of Italian excellence and Alfa Romeo's partner for the 38th America's Cup. For the first time, the world's oldest sailing regatta will take place in Italy, on the Gulf of Naples.
The collaboration is based on shared values - technical perfection, passion for competition, national pride - and goes beyond the world of sailing: the team also recently took part in the 1000 Miglia 2025, driving a 1956 Alfa Romeo 1900 Super Sprint, which is part of the Stellantis Heritage Collection and is normally on display at the Alfa Romeo Historical Museum in Arese. Lastly, the video cuts to the tennis court where Jasmine Paolini, Alfa Romeo's new brand ambassador, is in the spotlight. Her season culminated in a historic doubles victory at the Italian Open. Talent, determination and authenticity: values that Paolini embodies effortlessly and that Alfa Romeo wanted to pay tribute to at the height of her career.
These snapshots from this year pay tribute to the brand's 115th anniversary and tell a story of continuous development that unfolds through projects, honors and collaborations.
An unforgettable event at the museum in Arese to celebrate Alfa Romeo
On June 22, the Alfa Romeo Historical Museum in Arese was transformed into the epicenter of automotive enthusiasm. 1300 enthusiasts - including some of the 300 official clubs from around the world - and over 350 cars took part in the celebrations. The event, which honored the 115-year history of the brand, also marked the 10th anniversary of the reopening of the museum after its renovation.
The program began with the Regularity Course, which combined theory and practice and culminated in a time trial on the internal race track. Afterwards, the Club Meeting brought together representatives of the official Alfa Romeo Clubs from all over the world and provided a unique opportunity for exchange and discussion. One of the most memorable moments of the day was the anniversary flash mob: 115 unique Alfa Romeo vehicles formed the words "Alfa Romeo 115" on the museum's internal racetrack, creating an impressive image of the passion that unites Alfisti around the world.
In the afternoon, the "115 Years of Alfa Romeo" conference took place as part of the "Backstage" series, during which important moments in the brand's history were reviewed and the wind tunnel model of the 33 Stradale was presented. The program concluded with a spectacular car parade, led by the "Tributo GTA" models - a tribute to the legendary Giulia Sprint GTA, which is now celebrating its 60th anniversary - followed by the "Alfa Romeo GTA".anniversary - followed by a joint toast to the strong sense of belonging that has always characterized the Alfa Romeo community.
