Some rallies are more for culture vultures, others for party animals. But the new Icon Rally, which will take place from September 18 to 21, 2025, is for real driving enthusiasts. The first stage already covers hundreds of kilometers, with 12 hours of driving time scheduled for the first day. The route takes in the most beautiful Alpine passes from St. Moritz to Kitzbühel.
On the second day, the Grossglockner, Austria's highest and most spectacular Alpine pass, will be conquered.
According to the organizers, stoicism, resilience, controlled madness, but also team spirit and courage are required of the participants. The elegance, strength and driving style of Piero Taruffi serves as inspiration for the new rally.
The car will also have to play its part, it should be reliable, offer sufficient comfort, be durable and be equipped with the essentials.
"The Icon" should be a real adventure, offering a unique experience. A rally for passionate drivers.
Of course, apart from the "work" behind the wheel, there will be no shortage of fun and glamor. From Tuesday to Saturday evening, there will be a sophisticated evening program with music and the best hospitality in a pleasant atmosphere. And the arrival in Kitzbühel will be celebrated in style.
More information about the new rally, which is being prepared jointly by the organizers of the well-known Passione Engadina and Kitzbühel Alpine Rally, can be found on the event's website.
