The long-established company Bucher AG Langenthal is celebrating its 100th anniversary in June 2017. The lubricant manufacturer with the green barrel can look back on an eventful history. A history that has always focused on the needs of the customer.
As the largest independent fresh oil refining company in Switzerland, Motorex develops and produces innovative lubricants and chemical-technical products. The globally active family business with subsidiaries in Germany, Austria, France, Sweden and Poland operates in a wide range of business areas from agriculture to the construction industry and motorsport.
Motorex products are continuously developed and tailored to specific needs - even those of the smallest customers. Together with the outstanding quality of the products and the comprehensive services, it is in particular the occupation of know-how-intensive market niches that is responsible for the success of the SME in a highly competitive international market. Or, as the founding family Regenass-Bucher likes to say, "the little guy manages to dance through the elephant's legs."
Rex became Motorex
The beginning was modest: On 3 December 1917, the company was founded, specializing in the manufacture of leather and floor care products under the name REX. The owners, including co-founder Arnold Bucher, drove the company's growth forward with great skill, and in 1947 the range was expanded to include engine oils.
A milestone in the company's history that led to Rex becoming Motorex.
Concentration on lubricants and care products
From then on, the company concentrated on the promising lubricants and care products and continuously expanded its product range.
Today, Motorex has the largest tank farm in Switzerland with a capacity of eight million liters of oil, and lubricates everything that needs lubricating - whether wheels or engines. Motorex is everywhere and has become our constant companion.
Quality and sustainability as long-term challenges
Today, Motorex is the largest Swiss lubricant manufacturer, employs over 350 highly qualified employees and sells its products in over 80 countries. The brand's global success has been achieved and expanded thanks to targeted research, enormous innovative strength and a penchant for perfection typical of a Swiss company. The company has various ISO certifications and strives for consistent quality assurance across all process stages - whereby the needs of the customer have always been the focus.
"We are constantly striving for quality leadership and therefore attach great importance to continuously improving customer service," says Motorex Managing Director Edi Fischer. "This maxim is of course also reflected in the laboratory, which we recently completely renovated in Langenthal. We are also currently expanding the headquarters with new production and administration buildings. With quality products "swissmade" in Langenthal and attractive services, Motorex is ready for the future."
In addition, the careful treatment of people and the environment is a top priority for Motorex. Edi Fischer comments:
"The fact that we are concerned about dwindling fossil resources is in the nature of our business." However, it is generally very important to the company to act sustainably and have as little impact on the environment as possible: "Motorex therefore takes responsibility for constantly optimizing safety, health and environmental protection, even without legal obligations or official requirements. We do not define ourselves simply by mass and volume, but see ourselves as problem solvers who can also offer niche products, as consultants and companions to our customers. It's the same everywhere: you buy the things you need from people you like. Our primary recipe for success is therefore high quality, not only in the actual products, but also in the advice and associated services. We are not a large corporation, but are on an equal footing with our customers and users. We have invested heavily in our product development capabilities so that we can offer flexible, individual solutions tailored to customer requirements. This also means that we place the highest value on good and motivated employees. After all, they are the cornerstone of the enormous depth and breadth of our product range, which comprises around 8,000 items."
100 years of Motorex
The 100-year anniversary in June 2017 is to be celebrated. "We are planning numerous activities around the anniversary. These include an open day, where we will celebrate together with our long-standing customers, partners, employees and all interested parties on June 24, 2017. Because it is thanks to them that we can celebrate our 100th anniversary this year. First and foremost, we would like to say thank you. Our thanks go to our customers and business partners as well as our suppliers and employees," says Fischer, explaining the planned anniversary celebrations.
Further information on Motorex can be found on the company's website.
