The success story of one of the longest-produced vehicles in automotive history began 67 years ago - the first Land Rover was built in 1948.
The final production phase of the current Defender model is now underway at the English plant. Land Rover is celebrating the final year of production with some special models that capture the vehicle's global cult status. Nick Rogers, Director of Land Rover Model Ranges, on the importance of recreating a globally renowned iconic vehicle: "Whatever we do around the Defender is driven by passion and enthusiasm. That will never change. With a history that has grown over 68 years, this Land Rover has evolved over many decades to epitomize this inherent performance - cult status included. It is a great honor for me to now be one of the enthusiasts who can develop the worthy successor to the legendary Defender."
Land Rover is accompanying the announcement with the largest sand drawing ever created in the UK. With six Land Rovers of different generations, a gigantic sand sketch with a length of one kilometer was created.
The picture at Red Warf Bay in Anglesey recalls the historic moment in 1947 when Maurice Wilks drew the shape of the original Land Rover in the sand. The then Technical Director of Rover used this tool to explain his idea of a multifunctional vehicle to the Director of Rover - his brother Spencer.
A long story
The history began with the Land Rover Series I, II and III, followed by the Land Rover 90 in the 1980s, the Defender 90 Hard Top and today's Defender 110 Station Wagon.
The quest for a vehicle that could handle any terrain and any terrain defined our path from the very beginning and laid the foundation for Land Rover's worldwide reputation. Over the past 67 years, the Land Rover range has grown into a respectable series of models that are sold in large numbers today. The Defender's roots go back to the very first models produced on the Solihull production line in Lode Lane, Birmingham.
| Year | Event/Comment | |
|---|---|---|
| 1947 | Approval of the Land Rover project | |
| 1948 | Launch of Land Rover on April 30, 1948 at the Amsterdam Motor Show | |
| 1948 | Introduction of the first Station Wagon model | |
| 1949 | The British Army orders its first Land Rover | |
| 1950 | The 4x4 system with freewheel hub is replaced by selectable four-wheel drive | |
| 1953 | Introduction of the long wheelbase version | |
| 1957 | Introduction of the diesel engine | |
| 1958 | Unveiling of the revised Land Rover (Series II) | |
| 1959 | Production of the 250,000th vehicle | |
| 1961 | Series IIA with 2.25 liter diesel engine | |
| 1966 | Production of the 500,000th vehicle | |
| 1969 | Headlights are newly integrated into the front fenders | |
| 1970 | Best sales year with 56,663 vehicles delivered | |
| 1971 | Introduction of the Land Rover Series III; production of the 750,000th vehicle | |
| 1976 | Production of the 1 millionth vehicle 1979 March: Introduction of the V8 engine as an option | |
| 1983 | Land Rover expands the range and introduces the 110 (One Ten). | |
| 1984 | Introduction of the Land Rover Ninety | |
| 1990 | Re-launch of Land Rover with the new 2.5 l turbo diesel and the new model designations Defender 90, 110 and 130 | |
| 1992 | Foundation of Land Rover North America with a limited series of 500 vehicles of the Defender 110 with 3.9 l V8 engine | |
| 1993 | After the successful market launch of the Defender 110, Land Rover North America follows up with the Defender 90 with soft top. | |
| 2007 | One of the major developments of the Defender is the introduction of the 6-speed manual gearbox. | |
| 2012 | The new 2.2 l diesel replaces the previous 2.4 l engine. | |
| 2013 | Land Rover celebrates its 65th anniversary with the Special Edition LXV. | |
| 2015 | Planned end of production in England |
Not quite the end?
Land Rover is currently examining the possibility of continuing to build the current Defender in an overseas plant after the end of production in England. This production would be limited to smaller series for selected vehicle fleets and special vehicles, with sales outside Europe.
Finally, Land Rover will be offering some limited edition models for sale.
Further information can be found on the dedicated Defender website.













































































