Land Rover 86 Series I - Form follows function
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Summary
The Land Rover will celebrate 75 years in 2023. By 2016, over two million units of the versatile off-roader launched in 1948 had been produced. We look way back to the beginnings and take a seat in an early model from the first series. This vehicle report tells the early story of the successful all-wheel drive vehicle and shows it in historical and current images.
This article contains the following chapters
- Purposeful design
- Presentation in Amsterdam
- Wheelbase as type designation
- The Tempo Land Rover
- Like almost 70 years ago
Estimated reading time: 7min
Preview (beginning of the article)
The history of the Land Rover actually reads almost like a fairy tale. It was created almost by chance and celebrates its 75th birthday in 2023. Until 2016, it was constantly modernized, but not fundamentally changed. And by then, over two million units had been built, more than any other Rover in the company's history. However, the Land Rover was not born by chance. After the war, Rover had an almost new factory in Solihull, but no new models that could be sold and exported in large numbers. A small car design called the M1 did not prove to be the right answer to post-war demand. Maurice Wilks, the chief engineer, had a farm on the island of Anglesey, just off the northern coast of Wales. The 62-hectare site stretched all the way to the sea. In order to stay mobile and work on the sometimes impassable land, which Maurice liked to do in his spare time, he used a Willys Jeep that had been decommissioned by the military. His brother, Spencer Wilks, Managing Director of Rover, is said to have asked Maurice one day in the late 1940s what he would do if the Jeep gave up the ghost.
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