On March 15, Artcurial Motorcars will offer the Fritz Neuser collection for sale in Paris. The former Ferrari representative from Nuremberg has put together an exceptional collection of 30 collector cars, including 10 Ferraris, as well as around 300 automobilia items and Ferrari parts alongside memorabilia from other renowned brands.
An extraordinary journey: from bicycle racer to Ferrari legend.
Fritz Neuser's life is inextricably linked to sport and the automobile. As a top cyclist in the 1950s, he initially made a name for himself at national level before turning his attention to the automotive world, which was to become the defining factor of his professional life.
In the 1960s, he founded his workshop in Nuremberg, later became an official Alfa Romeo and then Ferrari dealer and gradually established himself as one of the leading addresses for Italian sports cars in Germany. His unwavering commitment and in-depth knowledge of the Ferrari brand earned him the trust and fostered a close relationship with Maranello that was to last for decades.
In addition to his entrepreneurial career, Fritz Neuser took part in numerous automobile events as an amateur driver, including historic rallies and races, and established contacts with prominent personalities from sport and culture, including the Commendatore Enzo Ferrari himself, Luciano Pavarotti and Michael Schumacher.
For more than sixty years, he was at the heart of the sports car world and played an active role in promoting it and strengthening its presence in Germany.
Now Fritz Neuser has entrusted Artcurial Motorcars with 30 automobiles, including 10 Ferraris, as well as 300 lots of rare automobilia and spare parts, including new stocks of rare original parts, from his personal collection.
Among the highlights of Artcurial's auction are:
- Ferrari 365 GTB/4 Daytona (1970) - €500,000 - €800,000
- Ferrari 812 GTS (2021) - €400,000 - €500,000
- Ferrari Roma (2021) - €160,000 - 240,000
- Alfa Romeo Giulia 2000 GTAm (1970) - €200,000 - 300,000
- Porsche 911 S Coupé (1974) - €70,000 - €110,000
- Sbarro Alcador Roadster (1995) - 300 000 - 500 000 €
The above lots will all be auctioned without a reserve price
Date of the auction:
March 15, 2026, 2 p.m.,Artcurial, Paris.7 Rond-Point des Champs-Élysées Marcel-Dassault;75008 Paris; France























