Global auction house Bonhams announces Bonhams|Cars - a rebranding of its international motoring division with a dedicated website now online at BonhamsCars.com. As well as a brand new platform, the rebrand brings two other major changes to the department, namely: the introduction of private sales and the renaming of 'The Market' to Bonhams|Cars Online.
"After three decades as a leading automotive auction house, we will continue to present prestigious live auctions around the world with 24/7 online auctions, now with an enhanced resource to better support the needs of our international clients and evolve our legacy brand into the future," commented Maarten Ten Holder, Managing Director of Bonhams|Cars.
Completely redesigned website
BonhamsCars.com will be the one place for all live and online sales worldwide, offering customers a one-stop store to browse, buy or sell collector cars, motorcycles and automobilia.
With improved functionality and user-friendly navigation, the site will make it easier for customers to access this category, which is now separate from the wider Bonhams Art and Collectables group.
The design of the website has been created to reflect and honor the beautiful aesthetics of the vehicles we offer, with large format images accompanying each lot for optimal viewing.
Auctions online and offline
The new identity also provides a rebrand for the online platform 'The Market', which was acquired by Bonhams in 2021. Under Bonhams|Cars Online, the department will present single-car auctions online 24/7. The accessibility of the online platform via BonhamsCars.com will make a fast, knowledgeable and reliable service even more flexible and user-friendly, reinforcing Bonhams' reputation for providing the highest quality, competitive online auctions day in, day out, 24/7.
Now also "Private Sale"
In addition to the new look, Bonhams|Cars also offers a new Private Sale service, allowing customers to buy or sell individual cars or motorcycles or entire collections outside of the auction room and outside of the standard calendar. A dedicated team of specialists offer a bespoke and completely confidential approach to buying and selling collector cars, utilizing Bonhams|Cars' global network of specialists and clients.
Further information can be found on the Bonhams website.