Rover 1904-2005 - Disintegration after more than 100 years of existence
Summary
There have been around 10,000 car brands and designers - most of which have disappeared. Rover can also be counted among these lost brands. The first Rover car, a Rover 8 HP, was built in Coventry in 1904. From then on, many other types and models were added and the brand and its cars underwent constant further development. In 1994, Rover was acquired by BMW and went bankrupt in 2005 and lives on today as the Chinese brand Roewe.
Estimated reading time: 3min
Preview (beginning of the article)
After bicycles and motorcycles, the first Rover car (8 HP, 1 cyl., 1.3 L) was built in Coventry in 1904. In 1905, 4-cylinder types were added (3.1 L), and in 1907 a 20 HP won the Tourist Trophy. In 1919, chief designer Owen Clegg developed a people's car project for the Rover 8 (2-cylinder boxer, air-cooled; 17,000 built by 1925). A Light Six (2 L) won a race in 1930 against the St-Raphaël-Calais express train (1200 km at 61 km/h). From 1933, the brothers Spencer and Maurice Wilks, coming from Hillman, gave Rover a new lease of life. Production moved from the bombed-out factory to Solihull after the war. The quality Pw was joined by the Land Rover in 1947. The P4, launched in 1949, featured a remarkable pontoon design; independent elegance was henceforth a Rover hallmark.


























