Packard 1899-1958 - at the head of the luxury brand division
Summary
There have been around 10,000 car brands and designers - most of which have disappeared. One of these vanished brands is Packard, probably America's best-known luxury brand alongside Duesenberg. Founded in 1899, Packard built advanced comfortable cars that were characterized by their typical radiator shape and model consistency. In 1940, Packard installed the first air conditioning system in a vehicle. In the 1950s, Packards degraded to luxury studebakers and the brand was dissolved in 1958.
Estimated reading time: 3min
Preview (beginning of the article)
Apart from Duesenberg and smaller exotics, Packard was the best-known luxury brand in America; from 1930 to 1940 it was only surpassed by the Cadillac V16. Because James Ward Packard was not satisfied with his Winton, he and his brother William planned a car brand of their own and recruited Winton designers for this purpose. William D. Rockefeller was one of the first customers, and the famous advertising slogan "Ask the Man Who Owns One" was created as early as 1901. In 1903, four-cylinder models were introduced and the company moved from Warren, Ohio, to larger production facilities in Detroit. Racing victories, technical innovations and rising fame followed.
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