Imperial 1957-1975 - Short flight of fancy

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Imperial 1957-1975 - Short flight of fancy

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Created in 2013

Text:

Roger Gloor

Photos:

- Courtesy RM Auctions

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Travis Massey - Courtesy RM Auctions

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Erik Fuller - Courtesy RM Auctions

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Artcurial

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Archiv

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Imperial 'Le Baron' hardtop (1971) - with imposing front end

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Imperial Crown Southampton Sportsedan (1963) - with the usual style retouches for the new model year

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Imperial Coupé Hardtop Newport C 69 (1955) - sold at the Artcurial Rétromobile auction for Euro 40,000 (Lot 371)

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Imperial 'Le Baron' (1957) - Steering wheel and dashboard, seen in Paris in 1957

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Imperial Custom Four Door Hardtop (1962) - elegant four-door sedan

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Imperial Crown Convertible (1960) - offered as lot 172 at the RM Auction Arizona 2013

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Imperial Crown Convertible (1962) - as lot 270 at the RM Auction Hershey on October 9/10, 2014

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Imperial Crown Convertible (1960) - offered as lot 10 at the RM auction on January 16/17, 2014 in Arizona

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Imperial Crown Fourd Door (1963) - two views of the elegant four-door saloon

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Summary

There were around 10,000 car brands and designers - most of them have disappeared. One of these vanished brands is Imperial, which belonged to Chrysler. However, after a brief period of success, Chrysler dropped its own brand and the Imperial was once again sold as Chrysler's top model.

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Preview (beginning of the article)

In order to better compete with Cadillac and Lincoln, the Chrysler Corporation elevated its top-of-the-range Imperial model to its own brand for the 1957 model year. The Chrysler model range was all too diverse for exclusivity. With Plymouth, Dodge, De Soto, Chrysler and Imperial, America's third-largest car company now offered a quintet of brands like General Motors. In addition to the panoramic windshield curved into the roof, the Imperial was the first production car to also have curved side windows. A 330 hp 6.4-liter V8 was installed in the box frame chassis with cross members. The Imperial was available as a six-window saloon, two- or four-door faux convertible and cabriolet and, from 1958, as a long saloon from Ghia, Turin.

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