Hansa 1908-1961 - castling and innovative ideas
Summary
There were around 10,000 car brands and designers - most of them have disappeared. One of these vanished brands is Hansa. It produced its own vehicles from 1908 to 1939, mainly in the luxury class. Borward then took over the Hansa-Lloyd-Werke and Hansa was used as the brand name for the predecessor of the Isabella. From 1959, Hansa was revived as a brand and used for smaller passenger cars. With the bankruptcy of Borgward, Hansa production had to be discontinued in 1961.
Estimated reading time: 3min
Preview (beginning of the article)
Older car connoisseurs may remember that the Borgward Group in Bremen produced the Borgward, Hansa and Lloyd brands until its bankruptcy in 1961. However, the Hansa-Werke in Varel, Oldenburg, had already existed from 1908. In the meantime, the Hansa-Lloyd brand was created in Bremen as a result of mergers. While the range of Hansa models extended to luxury cars with American Continental eight-cylinder engines until the early 1930s, Hansa-Lloyd produced top models with its own eight-cylinder engine until 1930. Hansa rear-engined small cars followed in 1933/34, and by 1939 the model range extended to the 3.5-liter six-cylinder type. In the meantime, engineer Carl F. W. Borgward had risen from supplier to owner of the Hansa-Lloyd-Werke. In 1938, he opened a large new plant in Bremen-Sebaldsbrück. In 1939, the Borgward brand was introduced there to replace Hansa.
Continue reading this article for free?
