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Geneva Motor Show 1973 - hot prices and unreasonable premieres

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Created on March 1, 2013

Text:

Bruno von Rotz

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Archiv

131

Archiv

131

Sbarro SV 1 (1973) - powered by two NSU Ro80 engines connected together, production planned in small series - at the 1973 Geneva Motor Show

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British Leyland (1973) - the exhibition stand benefits from a refined carpet landscape and beautiful girls - at the Geneva Motor Show in 1973

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Apal Buggy Corsa (1973) - the new Corsa model was the main talking point, with the Auki, Jet and C models behind it - at the 1973 Geneva Motor Show

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Alfa Romeo Alfetta Spider (1973) - exemplary unity of form in this one-off by Pininfarina - at the 1973 Geneva Motor Show

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Alfa Romeo Alfasud (1973) - four doors, five seats, 9,950 francs - at the 1973 Geneva Motor Show

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Alfa Romeo Alfetta (1973) - instructive illustrative model shows the transaxle design of the car equipped with a De Dion axle - at the Geneva Motor Show in 1973

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Alfa Romeo 33 (1973) - the sporting flagship of Alfa Romeo - at the 1973 Geneva Motor Show

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Alpine-Renault A 310 (1973) - exhibited at the Geneva Motor Show

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AMC Hornet Hatchback (1973) - the coupé with rear hatchback, starting at 19,800 francs, available as a six- and eight-cylinder model, is shown for the first time at the 1973 Geneva Motor Show

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Audi 80 LS (1973) - four-door version, premiere in Geneva, from 10,920 francs - at the 1973 Geneva Motor Show

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Autobianchi A 112 Abarth (1973) - high-performance version with 982 cm3 and 58 DIN horsepower - at the 1973 Geneva Motor Show

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Autobianchi A 112 (1973) - durable plastic bumpers - at the 1973 Geneva Motor Show

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Autodynamics Deserter (1973) - buggy version already shown two years ago, now slightly improved - at the 1973 Geneva Motor Show

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BMW-Alpina 520i (1973) - performance-optimized model by BMW tuner Alpina - at the 1973 Geneva Motor Show

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BMW Coupé (1973) - an already well-known vehicle by Piero Frua that impresses with its elegance - at the 1973 Geneva Motor Show

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Buick Century GS 455 (1973) - with remarkably unobtrusive radiator grille - at the 1973 Geneva Motor Show

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Chevrolet Camaro (1973) - sporty cockpit - at the 1973 Geneva Motor Show

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Chevrolet Laguna Sedan (1973) - with energy-absorbing plastic front section - at the 1973 Geneva Motor Show

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Chrysler 2 Liter (1973) - richer equipment for the mid-size sedan - at the 1973 Geneva Motor Show

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Citroen DS 23 Pallas (1973) - still impressive after 17 years of production - at the 1973 Geneva Motor Show

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Citroën Ami Super (1973) - the 1-liter engine from the GS ensures spirited performance in the lightweight Ami - at the 1973 Geneva Motor Show

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DAF 66 Sedan SL (1973) - new front end, revised automatic transmission - at the 1973 Geneva Motor Show

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DAF Marathon (1973) - the 1.1-liter engine delivers 55 hp - at the 1973 Geneva Motor Show

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DAF 66 Marathon Break (1973) - with estate rear end and De Dion rear axle - at the 1973 Geneva Motor Show

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Datsun 240 Z (1973) - exhibited at the 1973 Geneva Motor Show

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Datsun 120 A (1973) - unconventional design of the rear of the car - at the Geneva Motor Show in 1973

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Datsun 200 L (1973) - with pleasing styling and 110 hp - at the 1973 Geneva Motor Show

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Dodge Challenger (1973) - 5.6-liter V8 and 243 net horsepower power this pony car - at the 1973 Geneva Motor Show

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Dodge 3700 (1973) - is imported to Switzerland from Spain by AMAG and impresses with its rich equipment - at the Geneva Motor Show in 1973

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Ferrari 365 GT 4 BB Berlinetta Boxer (1973) - at the 1973 Geneva Motor Show

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Fiat X 1/9 (1973) - at the 1973 Geneva Motor Show

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Fiat X 1/9 (1973) - World premiere of the Targa sports car developed by Bertone - at the 1973 Geneva Motor Show

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Fiat 124 Sport Coupé (1973) - not everyone likes the new nose shown earlier - at the 1973 Geneva Motor Show

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Fiat 126 (1973) - skillfully designed body of the only 3 meter long Italian - at the Geneva Motor Show of 1973

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Fiat 127 Familiare (1973) - estate model from Corisasco, produced in small series - at the 1973 Geneva Motor Show

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Fiat 127 (1973) - with practical tailgate - at the 1973 Geneva Motor Show

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Fiat 128 Familiare Combi (1973) - hard to imagine the Italian market without it - at the 1973 Geneva Motor Show

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Fiat 130 Coupé (1973) - engine volume increased to 3.2 liters for the sporty, luxurious five-seater coupé by Pininfarina - at the 1973 Geneva Motor Show

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Fiat 132 (1973) - on show for the first time in Geneva - at the 1973 Geneva Motor Show

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Fiat 130 (1973) - promises good driving comfort and generous space - at the 1973 Geneva Motor Show

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Fiat 132 Coupé (1973) - further development of well-known Moretti coupés, available for purchase - at the 1973 Geneva Motor Show

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Fiat 132 Flares (1973) - pretty, completely chrome-free coupé by Michelotti - at the 1973 Geneva Motor Show

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Fiat 132 Flares (1973) - the rear lights are from the 'father' Fiat 132, the design of the one-off by Michelotti - at the 1973 Geneva Motor Show

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Fiat Coupé Frua (1973) - by Piero Frua, the same body was also shown on the basis of the Citroën SM - at the 1973 Geneva Motor Show

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Ford Capri RS 2600 (1973) - the most powerful version of the Cologne Capri - at the 1973 Geneva Motor Show

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Ford Escort (1973) - now launched in Switzerland as the German Escort, which caused a stir in England - at the 1973 Geneva Motor Show

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Ford Granada 2300 (1973) - particularly spacious station wagon version - at the 1973 Geneva Motor Show

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Ford Granada Mark I (1973) - study by Ghia based on a Granada sedan with dummy radiator of the Lincoln Continental Mark IV - at the 1973 Geneva Motor Show

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Ford Granada (1973) - particularly richly equipped as a GXL model - at the 1973 Geneva Motor Show

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Ford Granada (1973) - new body variant as a two-door sedan, sold as Granada and Consul - at the 1973 Geneva Motor Show

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Ford LTD Brougham (1973) - re-bodied and with suspension improvements - at the 1973 Geneva Motor Show

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Ford Mustang Mach I (1973) - few changes, improvements in detail - at the 1973 Geneva Motor Show

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Ford Mustela II (1973) - premiere in Geneva - soft and sweeping coupé developed by Ghia - at the 1973 Geneva Motor Show

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Ford Mustela II (1973) - unexpected novelty on the Ghia stand with 3-liter turbo engine and carefully crafted interior - at the 1973 Geneva Motor Show

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Honda Civic (1973) - 1.2-liter four-cylinder engine for the new Honda - at the 1973 Geneva Motor Show

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Honda Civic (1973) - compact car from Japan with new styling features - at the 1973 Geneva Motor Show

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Innocenti Mini Cooper (1973) - top model, compact and sporty - at the 1973 Geneva Motor Show

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Innocenti Mini Cooper (1973) - the British Leyland offshoot from Italy is available for 11,400 francs - at the 1973 Geneva Motor Show

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Intermeccanica Indra (1973) - luxury sports car with a choice of Chevrolet or Opel engines - at the 1973 Geneva Motor Show

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ISO Rivolta Varedo (1973) - one-off, probably not quite ready for the show - at the 1973 Geneva Motor Show

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Iso-Rivolta Lele (1973) - luxurious and powerful Lele version, nicknamed 'Marlboro' - at the 1973 Geneva Motor Show

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Jaguar XJ 6 (1973) - the beautifully dressed girls are happy to offer advice - at the 1973 Geneva Motor Show

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Jensen Interceptor III (1973) - with Chrysler engine of 7.2 liters displacement and 284 hp, now built in larger numbers as Series III - at the 1973 Geneva Motor Show

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Lamborghini Countach (1973) - LP 500 with longitudinal five-liter V12 engine and 440 hp - exhibited at the Geneva Motor Show in 1973

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Lancia 2000 (1973) - with cultivated boxer engine - at the 1973 Geneva Motor Show

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Lancia Beta (1973) - first new model after the merger with Fiat, 4 doors, 5 gears and engines of 1400, 1600 and 1800 cm3 - at the 1973 Geneva Motor Show

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Land Rover 109 Station (1973) - with an eye-catching zebra look - at the 1973 Geneva Motor Show

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Lotus Esprit (1973) - the prototype at the 1973 Geneva Motor Show

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Lotus Esprit (1973) - the prototype by ItalDesign-Giugiaro, shown at the 1973 Geneva Motor Show, anticipates most of the features of the future production Esprit

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Lotus Esprit (1973) - The interior of the Giugiaro prototype - steering wheel and dashboard - seen at the 1973 Geneva Motor Show

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Maserati Khamsin (1973) - new high-performance model from Modena with 4.9-liter V8 engine and 320 hp output - at the 1973 Geneva Motor Show

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Maserati Indy 4900 (1973) - 320 hp (DIN) for the elegant 2+2 coupé designed by Vignale - at the 1973 Geneva Motor Show

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Maserati Merak (1973) - 'Golden Swimming Pin' for the stylistically successful mid-engined coupé - at the 1973 Geneva Motor Show

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Matra-Simca 670 (1973) - as part of the sports car show - at the 1973 Geneva Motor Show

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Mazda 818 (1973) - the price is clearly marked, the four-door sedan costs 8,990 francs - at the 1973 Geneva Motor Show

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Mercedes-Benz Type 450 SE (1973) - hardly distinguishable from its brothers, but perhaps that's the way it should be - at the 1973 Geneva Motor Show

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Mercedes-Benz 450 SE (1973) - steering wheel and dashboard are deformable, as on the 280 S/SE and 350 SE models - at the 1973 Geneva Motor Show

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Mercedes-Benz 350 SE (1973) - 'Please get in' - a clear invitation - at the 1973 Geneva Motor Show

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Mercedes-Benz 280 E (1973) - all Mercedes passenger cars now have the padded steering wheel from the S-Class - at the 1973 Geneva Motor Show

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Monica (1973) - at the Geneva Motor Show in 1973

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Monica (1973) - 'Golden Floating Pin' for the most stylistically successful four-door saloon - at the 1973 Geneva Motor Show

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Monteverdi 375/4 (1973) - weighing almost two tons, but still as fast as a sports car thanks to 340 hp (DIN) - at the Geneva Motor Show in 1973

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Monteverdi Hai 450 GTS (1973) - new and lighter version of the mid-engined coupé from Binningen with a seven-liter engine - at the 1973 Geneva Motor Show

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Morris Marina 1800 Estate (1973) - British Leyland also offers practical estate cars - at the 1973 Geneva Motor Show

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Morris Marina 1800 Estate (1973) - new creamy estate car, for 11,700 francs on the price list - at the 1973 Geneva Motor Show

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NSU Ro 80 (1973) - still the only European production car with a Wankel engine - at the 1973 Geneva Motor Show

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Opel Admiral (1973) - the richly equipped luxury-class Opel is available in Switzerland for 24,000 francs - at the 1973 Geneva Motor Show

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Opel Commodore GS/2.8 Coupé (1973) - One-off for Opel chief designer Dave Holls at the 1973 Geneva Motor Show

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Opel Kadett Sport (1973) - distinguished from its series brothers by its sporty appearance and price of 9,865 francs - at the 1973 Geneva Motor Show

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Opel Rekord L (1973) - the sales success is explained, among other things, by the pleasing styling - at the 1973 Geneva Motor Show

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Pan (1973) - a tub resting on six low-pressure tires that conquers almost everything - at the 1973 Geneva Motor Show

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Panther J 72 (1973) - the SS-100 replica is available for 58,000 francs - at the 1973 Geneva Motor Show

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Peugeot 104 (1973) - four doors for the compact car, a reasonable 8,975 francs - at the 1973 Geneva Motor Show

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Pininfarina Giovani (1973) - Fun car from Pininfarina with components from the Autobianchi A 112 - at the 1973 Geneva Motor Show

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Porsche Carrera RS (1973) - at the 1973 Geneva Motor Show

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Puma 1600 GTE (1973) - sporty two-seater based on a VW with a plastic body for just 18,500 francs - at the 1973 Geneva Motor Show

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Puma 1600 GTE (1973) - dainty plastic sports coupé from Brazil, based on the VW 1600 - at the 1973 Geneva Motor Show

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Renault 12 Break (1973) - practical hatchback also popular with the French - at the 1973 Geneva Motor Show

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Renault 17 TL (1973) - on the Renault stand, the 5 TL, 12 TS and 17 TL models turn and open and close their doors - at the 1973 Geneva Motor Show

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Renault 5 TL (1973) - compact and practical thanks to the tailgate - at the 1973 Geneva Motor Show

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Rolls-Royce Corniche (1973) - at 132,000 francs the most expensive exhibit at the Geneva Motor Show in 1973

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Rover 3500 (1973) - spirited sedan with the former Buick aluminum V8 - at the 1973 Geneva Motor Show

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Saab 95 (1973) - seven seats thanks to additional rear-facing rear bench seat in the trunk - at the 1973 Geneva Motor Show

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Saab 99 (1973) - Easy operation thanks to practical layout and clear labeling in the interior - at the 1973 Geneva Motor Show

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Saab 99 (1973) - The Saab 2-liter engine delivers 110 hp thanks to fuel injection - at the 1973 Geneva Motor Show

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SPA (1912) - part of the racing car exhibition - at the 1973 Geneva Motor Show

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Sunbeam 1250 (1973) - new in the range as a two-door sedan from 7,980 francs - at the 1973 Geneva Motor Show

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Sunbeam 1500 GT (1973) - brilliantly successful two-door version - at the 1973 Geneva Motor Show

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Swiss Buggy (1973) - the variant with hardtop and plastic swing door shown for the first time - at the Geneva Motor Show in 1973

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Swiss Buggy (1973) - real buggy atmosphere was shown on the stand of the Aargau-based manufacturer - at the 1973 Geneva Motor Show

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Toyota Corona (1973) - Interior of the affordable five-seater, which cost just 15,500 francs - at the 1973 Geneva Motor Show

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Toyota Crown 2600 (1973) - new model recognizable by its modified front - at the 1973 Geneva Motor Show

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Toyota Land Cruiser Station Wagon (1973) - wheel-drive off-road station wagon - at the 1973 Geneva Motor Show

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Toyota Land Cruiser (1973) - as a station wagon with vertically bisected half doors in the rear - at the 1973 Geneva Motor Show

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Volvo 144 (1973) - rejuvenated model with visible passive safety attributes - at the 1973 Geneva Motor Show

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Volvo 145 Combi (1973) - available in several versions and also with a high roof - at the 1973 Geneva Motor Show

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Volvo (1973) - Study of a safety vehicle for maximum occupant protection - too expensive for series production - at the 1973 Geneva Motor Show

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VW K 70 L (1973) - redesigned front end with twin headlights - at the Geneva Motor Show in 1973

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VW K 70 (1973) - Volkswagen invites visitors to take an active look with a competition - at the 1973 Geneva Motor Show

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Zagato Aster (1973) - based on the Fiat 132, the line challenges the eye but has practical advantages - at the 1973 Geneva Motor Show

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Zagato Zele 1000 (1973) - further development of the Milanina shown a year ago - at the 1973 Geneva Motor Show

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Impressions from the Geneva Motor Show 1973 - Car radio - Becker Mexico Cassette

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Impressions from the Geneva Motor Show 1973 - Car radio - Boman Astrosonix

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Impressions from the 1973 Geneva Motor Show - Car radio - Clarion 8-track tape recorders

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Impressions from the Geneva Motor Show 1973 - Car radio - Grundig

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Impressions from the Geneva Motor Show 1973 - Car radio - Hirschmann antenna Hit 7600

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Impressions from the 1973 Geneva Motor Show - Car radio - Motorola eight-track tape recorder

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Impressions from the Geneva Motor Show 1973 - Car radio - Philips with microphone

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Impressions from the Geneva Motor Show 1973 - Car radio - Pioneer TP 6400

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Impressions from the 1973 Geneva Motor Show - Autoradions - Blaupunkt Bamberg

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Summary

The 43rd Geneva International Motor Show took place from March 15 to 25, 1973 and once again offered a grandiose overview of the automobiles that interested buyers could purchase. Despite the lack of news, almost half a million car enthusiasts flocked to Geneva. Highlights included the Sbarro SV1 and the Maserati Khamsin and Lamborghini Countach production models. This exhibition review describes the atmosphere, setting and range of the 43rd Geneva Motor Show and shows the exhibited vehicles in over 120 pictures, some of which have never been published before.

This article contains the following chapters

Fewer visitors, more exhibitors
Big premieres were missing
Many small attractions
The price is hot
Station wagons increasingly popular
The beginning of a buggy wave?
Interesting concept cars and special bodies
No news in the luxury segment
Production versions of the Lamborghini Countach and the Maserati Khamsin
Sbarro presents the Wankel mid-engined coupé SV
Special exhibition of racing and sports cars
Generally satisfied exhibitors
Further information

Estimated reading time: 7min

Preview (beginning of the article)

The seventies were not an easy time for car manufacturers. In addition to the energy crisis, it was also necessary to counteract the ever-emerging anti-car waves. Major motor shows were called into question and their measurable and direct effect was doubted. The periodicity was also increasingly questioned and so Turin and Paris switched to a biennial rhythm. The IAA 1971 was even canceled in Frankfurt. However, in his commentary on the forthcoming show, the Automobil Revue reporter also castigated the manufacturers, who were increasingly turning to celebrating premieres outside the show and holding back on investing in the attractiveness of their stands.

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