EMW 1952-1956 - East prestige
Summary
There were around 10,000 car brands and designers - most of them have disappeared. One of these lost brands is EMW, the "East German version of BMW". Due to a lost name dispute, the BMWs built by a Soviet company in Eisenach were renamed EMW. Shortly afterwards, the Russians handed EMW over to the GDR government.
Estimated reading time: 3min
Preview (beginning of the article)
The neatly printed brochures bore the words "BMW Eisenach" in large letters. This marked the distance to Bavaria. Because these BMWs were built by the Soviet AG Awtowelo in Thuringia. BMW had taken over the Dixi plant there in 1929 and had thus become a car brand as well as a motorcycle and aircraft engine brand. From 1945, the pre-war models 321, 326 and 327 continued to be built. The four-door saloon 326 gave way to the BMW 340 in 1949, in which the kidney-shaped radiator grille gave way to a low triangle of horizontal bars. The East German BMWs also sold well in the West, but because BMW Munich won the name dispute, the brand changed to EMW for Eisenacher Motorenwerke in 1952 and the logo from blue and white to red and white. In the same year, the Russians handed EMW over to the GDR government.

















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