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The colorful car world of the seventies

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Created on February 16, 2013

Reading time 3min

Written by:

Bruno von Rotz

Photos:

Bruno von Rotz

2

Archiv

22

Bruno von Rotz

2

Archiv

22

Porsche 911 (1970) - Die farbenfrohe Zeit der Endsechziger ist bei diesen 911-er besonders schön sichtbar

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Die bunte Welt des Opel Kadett im Jahr 1971

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Opel Kadett Caravan (1971) - praktisch und geräumig

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Opel Kadett Rallye von 1971 in Gelb

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Opel Kadett (1971) - macht auch bei Regen Freude

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Opel Kadett Rallye in Gelb

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Opel Kadett (1971) - wunderschönes Blau

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Porsche 911 (1971) - was für ein Blauton

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Porsche 911 (1971) - der Sportwagen aus Zuffenhausen wurde gerne in knalligen Farben gekauft

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Porsche Carrera von 1976 in knalligem Rot

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Porsche 911 (1975) - eine Karawane von Presse-Fahrzeugen, auch hier knallige Farben

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Der gelbe Porsche 911 in der Wiese

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Ein roter Porsche 911 von 1976

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Porsche 911 (1975) - Metallic-Lacke wurden in den Siebzigerjahren immer beliebter

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Porsche 911 (1975) - auch das G-Modell wurde gerne in Rot bestellt

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Porsche 914 (1973) - Drei Modelle der 914-Baureihe aus den Siebzigerjahren

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Porsche 914 und 911, einmal in Rot, einmal in Grün

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Schöne Farbe für den Porsche 914

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Viele Porsche 914 wurden in Gelb bestellt

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Das Gelb des Porsche 914 sieht in der Abendstimmung besonders schön aus

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Porsche 924 (1976) - ursprünglich als VW geplant, als Porsche dann erfolgreich

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Saab 99 von 1969 in Blau

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VW Käfer (1973) - zwei Ausstattungsvarianten des 1302, beide in Blau

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VW Käfer (1973) - die Limousine und das Cabriolet in Grün

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Summary

In the late sixties and early seventies, cars were still colorful, buyers ordered their Opel, VW or Porsche in red, green or even orange, and the streets presented a correspondingly colorful picture that was so different from today's silver-gray-black uniformity. This nostalgia report recalls the color palettes of that time and shows examples of various car manufacturers in pictures.

This article contains the following chapters

BMW buyers in a color frenzy
The well-behaved Opel Kadett in eye-catching colors
Porsche 914 in all the colors of the rainbow
VW Beetle mass vehicle as a splash of color
Safety colors not the most popular with buyers

Estimated reading time: 3min

Preview (beginning of the article)

If you drive past a Porsche dealership today, you will probably only see black, anthracite, silver, white or at most dark blue (metallic) cars. However, things were very different at the end of the 1960s and throughout the 1970s, as a glance at the color charts and sales brochures of the time shows. The colors went by more or less intuitive, but in any case artistic names such as "mexico blue", "perurot", "sahara beige", "indian red", "cockney brown", "signal orange", "acid blue", "lilac", "carmine red", "eggplant", "irish green", "gulf blue", "light green" or "fraise". And the cars looked correspondingly cheerful and almost automatically exuded joie de vivre and driving pleasure. But it wasn't just Porsche people who relied on the power of color.

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