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The woman as an attraction at the motor show over 50 years

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Created on March 1, 2013

Text:

Bruno von Rotz

Photos:

Daniel Reinhard

Bruno von Rotz

Archiv Radical Mag / Peter Ruch

Archiv

Daniel Reinhard

Bruno von Rotz

Archiv Radical Mag / Peter Ruch

Archiv

Mercedes Benz 230 SL (1963) - the world premiere is duly staged for the television broadcast

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Citroën Ami 6 (1961) - Presentation at the Paris Motor Show

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Impressions of the 1963 Geneva Motor Show - Visitor with TCS bag

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Sunbeam Alpine (1963) - the two beauties refining the Sunbeam were duly noted

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Impressions from the 1963 Geneva Motor Show - Liv seat belts could be easily adjusted

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Alfa Romeo Zagato (1962) at the Geneva Motor Show - which is more elegant, the fiery red vehicle or the fur-covered woman?

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Jensen FF (1965) - with all-wheel drive and anti-lock braking system, the FF, shown here still based on the C-V8, was the sensation of the 1965 London Motor Show

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Toyota 2000 GT (1968) - the production version at the 1968 Tokyo Motor Show

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Toyota 2000 GT (1968) - elegantly presented at the 1968 Tokyo Motor Show

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Mazda RX 85 (1968) - at the Tokyo Motor Show 1968 - looks kind of bored, the pose

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VW-Porsche 914 - London Motor Show 1970 - Stand girls present the people's Porsche

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Ford GT 70 (1971) - sometimes even sensational prototypes fade into the background at the 1971 Geneva Motor Show

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AC 428 Fastback - London Motor Show 1970 - Bikini look at AC

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Skoda S 110 R - London Motor Show 1970 - capitalist sex advertisement in front of communist sports car

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Bond Bug - London Motor Show 1970 - particularly originally designed stand

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Plymouth Barracuda 440 - London Motor Show 1970 - Clothing and car brought together with particular skill at the London Motor Show 1970

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Lotus Elan Plus 2 - London Motor Show 1970 - The cat on the hot tin or plastic roof

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Sunbeam 1500 GT - London Motor Show 1970 - BBC reporter in seventh heaven

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London Motor Show 1970 - Fashion through the decades - presented by Philips

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Aston Martin (1924) - Miss England in hot pants with one of the oldest Aston Martins - at the 1971 Geneva Motor Show

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Austin 2200 (1972) - Leyland probably offered a foretaste of the London Motor Show with transparently dressed girls

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Citroën Camargue at the 1972 Geneva Motor Show - the Bertone coupé is convincing, but the girls are the crowning glory

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Toyota Crown 2000 at the 1972 Geneva Motor Show - the rear of the coupé version looks very long

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GP Speed LDV at the 1972 Geneva Motor Show - suitable as an effective advertising delivery vehicle thanks to its pickup shape - Bugg from an English manufacturer

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Jaguar XJ 6 (1973) - the beautifully dressed girls are happy to offer advice - at the 1973 Geneva Motor Show

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Apal Buggy (1972) - the clothing was chosen to match the tight body circumference

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Citroën Mehari at the 1972 Geneva Motor Show - at 8,315 francs, the cheapest leisure vehicle of its kind

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Bertone Ritmo 75 CL Cabrio (1979) - International Motor Show (IAA) in Frankfurt 1979

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Ford Probe III (1982) - at the 1982 Geneva Motor Show - the prototype anticipates key elements of the upcoming Sierra

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BMW 635 CSI Convertible (1982) - at the 1982 Geneva Motor Show - Tropic transformed the BMW Coupé into a convertible

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Impressions from the Geneva Motor Show 2010 - Women as attractions

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Impressions from the Geneva Motor Show 2011 - Women as attractions

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Bentley Mansory - on the Vredenstein stand - at the Geneva Motor Show 2015

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Jeep Wrangler - on the trail of its own history - at the 2015 Geneva Motor Show

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Mercedes-Benz G Mansory - aha! - at the Geneva Motor Show 2015

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Opel - Light cult track with attention value - at the Geneva Motor Show 2015

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Skoda - charming presentation of the Superb - at the 2015 Geneva Motor Show

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Alfa Romeo 1900 Sport Spider - you don't know where to look - at the Geneva Motor Show 2015

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Summary

From the 1960s onwards, women were increasingly integrated into the stand presentations of automobile exhibitors, from the 1970s onwards they even became the main attractions in many cases and to this day it is impossible to imagine the stands at motor shows without them. This photo report looks back almost 50 years and uses many examples to show how women have given even confusing and inconspicuous cars a new shine.

This article contains the following chapters

Only from the sixties onwards with a clearly visible role
Naked facts in the seventies

Estimated reading time: 3min

Preview (beginning of the article)

Ever since the early days of the automobile, photo aesthetes have depicted technical achievements together with female charms. Women were also part of the Concours d'Elegance events from the very beginning. However, it was not until the 1960s that women were given a role at the world's motor shows that was visible to all. At that time, car manufacturers, concerned about the appeal of their own exhibits, began to focus on female qualities in the presentation of their cars. By the end of the sixties, stand models were already part of the standard repertoire. With sexual liberation around 1970, the British in particular began to increasingly expose the female body. TVR finally had several women appear completely naked at the London Motor Show, which caused an unexpected stir.

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