Rover 10 Sportman's Coupé - British problem child
Summary
The Rover 10 (10/25) was introduced in 1929. This was a very delicate and uncertain time for the company. Nevertheless, around 15,000 examples of the British car were built by 1933. This vehicle report tells the story of the Rover Ten and shows a well-preserved example that has seen many different owners, supplemented by an original Rover sales brochure from 1935.
This article contains the following chapters
- Viking pride
- Red numbers and incompetent managers
- Not good enough for the press
- Five-year career
- Delivered in England
- Veiled history
- In Belgian collector's hands
- Engine swap
- In very good condition
Estimated reading time: 4min
Preview (beginning of the article)
From 1904, the British bicycle and motorcycle manufacturer Rover from Coventry produced automobiles and it was not until many years later, in 1930 to be precise, that the well-known logo with the Viking head and sail was introduced at Rover. The image of the Viking as a "rover" has nothing to do with the actual meaning of the name. This was derived from the English word "to rove", which means "to roam". Together with the slightly older Rover Light 6, the Rover 10, introduced in 1929, was the first model to proudly wear the enamel badge with the Viking head on its radiator grille. But the time when the Rover 10 came out was a tough one for Rover. The car manufacturer was suffering from the economic crisis that was affecting the whole of Europe. The year 1931 was one of the worst in Rover's company history.
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