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Rambler American Station Wagon - compact, elegant, practical, visionary?

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Created on September 2, 2020

Reading time 7min

Written by:

Bruno von Rotz

Photos:

RM/Sotheby's

15

Archiv

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RM/Sotheby's

15

Archiv

30

Rambler American Station Wagon Custom (1959) - eleganter Kombi mit zwei seitlichen Türen

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Rambler American Station Wagon Custom (1959) - schöner Radzierdeckel

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Rambler American Station Wagon Custom (1959) - kompakte Ausmasse, massig Power

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Rambler American Station Wagon Custom (1959) - zwei Klappen geben Zugang zum Kofferraum

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Rambler American Station Wagon Custom (1959) - alles offen für guten Zugang zum Gepäckraum

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Rambler American Station Wagon Custom (1959) - die untere Klappe kann auch als Ablage dienen

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Rambler American Station Wagon Custom (1959) - mit Sitzbank für drei Personen

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Rambler American Station Wagon Custom (1959) - gute Raumverhältnisse trotz knappen Abmessungen (für amerikanische Begriffe)

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Rambler American Station Wagon Custom (1959) - ein Rundinstrument musste reichen

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Rambler American Station Wagon Custom (1959) - Radio am Dach

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Rambler American Station Wagon Custom (1959) - hinten geht es enger zu als vorne

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Rambler American Station Wagon Custom (1959) - so nie gebaut, aber der V8 macht sicher Spass

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Rambler American Station Wagon Custom (1959) - die Serienversion hatte 90 PS, die gezeigte Restomod-Variante dürfte deutlich stärker sein

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Rambler American Station Wagon Custom (1959) - der "American"-Schriftzug

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Rambler American Station Wagon Custom (1959) - Rambler-Zeichen auf der Flanke

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Nash Rambler Custom Station Wagon (1954) - viertüriger Kombi

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Rambler American (1958) - mit einer sauberen, funktionalen Formgebung gemäss PR

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Rambler American (1958) - frühes Fotos, noch im Jahr 1957 aufgenommen

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Rambler American (1958) - komfortabler Fünfsitzer

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Rambler American (1958) - günstig, modebeständig und praktisch

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Rambler American (1958) - am Genfer Autosalon 1958

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Rambler American (1958) - Einfachheit als Verkausargument beim Interieur

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Rambler American (1958) - einfache und robuste Technik unter der Haube, von jedem selber wartbar

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Rambler American (1958) - der Reihen-Sechszylinder mit Borg-Warner Flash-O-Matic-Automatikgetriebe

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Rambler American (1958) - mit seitengesteuertem Reihen-Sechszylindermotor mit 90 PS

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Rambler American (1958) - Blick auf die vorderen Aufhängungen - viel Fahrkmofort dank langen Schraubenfedern

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Rambler American (1958) - selbsttragende Karosserie mit rund 9000 Schweisspunkten

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Rambler American (1958) - hübsche Illustration aus der Verkaufsliteratur

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Rambler American (1958) - hübsche Illustration aus der Verkaufsliteratur

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Rambler American (1958) - kompakte, zweitürige Limousine

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Rambler American Station Wagon (1958) - die parktische Kombi-Variante

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Rambler American Station Wagon (1958) - frühes Bild Ende 1958 aufgenommen

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Rambler American Station Wagon (1958) - mit praktischer Heckklappe

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Rambler American Station Wagon (1958) - Modell 1959, mit demselben 2,54-Meter-Radstand und 90 PS

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Rambler American Station Wagon (1959) - einfach durch die beiden Heckklappen zu beladen

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Rambler American Station Wagon (1960) - Modelljahr 1960 als Kombi

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Rambler American Station Wagon (1960) - Modelljahr 1960 des Kombis

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Rambler American (1959) - Modellpalette für Baujahr 1959

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Rambler American (1960) - als viertürige Limousine

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Rambler American (1960) - nun auch viertürig

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Rambler American (1959) - als Limousine

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Rambler American (1959) - Modelljahr 1960 als zweitürige Limousine

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Rambler American Convertible (1962) - nun auch eine offene Version

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Rambler American Convertible (1962) - als fünfplätziges Cabriolet

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Rambler American Convertible (1962) - vor Plastik-Wohnwagen gespannt, gezeigt am Caravan-Salon in Essen 1962

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Summary

The Rambler American was the right car at the right time in 1958. A compact car for little money was exactly what American car buyers wanted in difficult economic times. And the competition had seen the trend coming too late. It didn't even matter that the technology was neither innovative nor new. This report tells the story of the Rambler American and shows it in current and historical illustrations, as well as in the sales literature of the time.

This article contains the following chapters

The car the Americans wanted
Revival
Economical
An estate car for the saloon
Four-door version also available
Promises not quite kept
Three lives for one chassis
Few survivors

Estimated reading time: 7min

Preview (beginning of the article)

The Rambler American was the right car at the right time in 1958. A compact car for little money was exactly what American car buyers wanted in difficult economic times. And the American Motors Corporation did not have to look far to find the basis for the new model; after all, it had a good role model in its own ranks, namely the 1955 Nash Rambler. The name said it all, at least that's how the sales strategists at American Motors saw it. "Meet the ALL-AMERICAN Smaller Car" was written in the 1958 sales brochure, meaning "Take a look at the all-American smaller car". This slogan would also have been appropriate in modern-day Trump America. The sales brochure went on to say that it was inevitable that this differently built Ramlber American would be launched on the US market in 1958, as there was ultimately a great demand for it.

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