Ford Prefect E493A - Bread and butter the British-American way
Summary
After the Model Y, the first Ford specially developed for the European market, and its successor, the Model 7W, Ford introduced the Prefect in 1938. It was spacious, affordable and reliable. After the Second World War, it was given a small update with the model designation E493A. The Prefect enjoyed great popularity in Europe. With its simplicity and despite the problem with the windshield wipers, which had been overlooked by the engineers, the Prefect also made it beyond the roads of Europe. This report is about the E493A, but also describes its ancestors, illustrated with current and historical pictures and the sales literature of the time.
This article contains the following chapters
- Evolution instead of revolution
- The main thing is cheap
- Not only popular in the UK and Europe
- Spartan but spacious
- The windshield wipers with a lack of staying power
- The redesign finally arrives
Estimated reading time: 6min
Preview (beginning of the article)
Even though Ford is considered by many to be the pioneer of American car manufacturing, the Ford Motor Company was an internationally active company from the very beginning. The first Ford was exported to Great Britain as early as 1903, the year the company was founded. Although the European headquarters at this time were in France (at that time the country with Europe's largest car industry), the UK was the strongest sales country. The Ford Model T became the first "world car" and also enjoyed great popularity in Europe. However, due to its large engine, the Model T was heavily taxed in Europe. As a result, other brands with smaller engines were able to sell better. The Ford Model A, the successor to the T, was heavily modernized, but Ford was still not quite able to compete with the European brands, which were now also producing more compact cars on the assembly line.
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