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Racy foal from a proven stable: BMW 700 Coupé

Name: BMW 700 Coupé 1959
Brand: BMW

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Created on July 1, 1959

Text:

Günther Gebhardt

Photos:

BMW AG

Archiv

BMW AG

Archiv

BMW 700 Coupé (1959) - a car to fall in love with, was the headline of the BMW advertising department for this picture

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BMW 700 Coupé (1959) - on the cover of 'hobby' magazine

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BMW 700 Coupé (1959) - in the magazine 'hobby'

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BMW 700 Coupé (1959) - Illustration from the sales brochure

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BMW 700 Sport (1961) - with 40 hp the top of the 700 engine range

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BMW 700 Coupé (1959) - BMW board members at the presentation

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BMW 700 Coupé (1961) - a vehicle with pedigree - the marketing people promised 125 km/h from 30 hp

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BMW 700 Coupé (1959) - refined elegance and unmistakable chic - as the BMW advertising copywriters wrote

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BMW 700 Coupé (1959) - a vehicle with chic and breed, wrote the BMW advertising department about this picture

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BMW 700 Coupé (1959) - pretty little car

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BMW 700 Coupé (1959) - BMW factory drawing - Steering wheel and dashboard

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BMW 700 Coupé (1959) - X-ray image shows the good use of space

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BMW 700 (1960) - Mountain Prize Freiburg-Schauinsland '60, Mountain King Hans Stuck

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BMW 700 (1961) - Alexander von Falkenhausen in a hill climb race

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BMW 700 Sport (1961) - at the 1961 Geneva Motor Show

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BMW 700 LS Luxus (1961) - large windows make parking easier (in the advertisement)

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BMW 700 LS Luxus (1961) - Production - also available in red

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BMW 700 LS Luxus (1962) - Advertising in idyllic surroundings

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BMW 700 Cabriolet (1962) - much more comfortable than a donkey's back

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BMW 700 LS (1961) - also available in pastel colors

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BMW 700 RS (1961) - Hans Stuck at the Austrian Grand Prix in 1961

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BMW 700 (1961) - on an advertising poster

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BMW 700 Sport (1961) - Driver and passenger seat

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BMW 700 Sport (1961) - View into the engine compartment

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BMW 700 (1961) - the sedan, consumption 5.3 to 5.9 liters per 100 km

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Summary

The BMW 1500 had been hoped for, but the much more compact BMW 700 came along. With this four-seater coupé, BMW completed its already extensive product range in 1959 without blocking the space for a future mid-size sedan. The coupé was well received at the first sighting and people were convinced that the BMW 700 would make its mark. This article reproduces the original wording of the presentation in the magazine 'hobby' and illustrates the report with many contemporary photos.

This article contains the following chapters

Elegant and practical
Lots of light
Proven two-cylinder boxer in the rear
Economical?
Low maintenance
Safe
Economical
A sensible addition to the range

Estimated reading time: 3min

Preview (beginning of the article)

So now the mystery of the fantasies about a new BMW that have been haunting the trade press for a long time has been solved! It was - at least this time - not the expected mid-range car of 1500 cubic centimeters that was sent to the start in the derby of the expected big crowd at the Frankfurt Motor Show. BMW, the Munich plant with the great racing tradition, whose name has always embodied something like a concept of race and sporting class, instead sent a 'fast colt' to the starting line. Even the exterior of the BMW 700 Coupé clearly shows which group of buyers this car is aimed at: those for whom driving a car is not just an affluent substitute for the much-maligned streetcar, but who also have neither the desire nor the means to keep a sporty car as a second car alongside a four-wheeled means of transportation.

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