2025 was a fascinating year for the world of collector car auctions, with particular excitement surrounding the expansion of Broad Arrow Auctions into the highly competitive European market. Just three years since the Hagerty-owned (HGTY) company held its first auction in Monterey in 2022, Broad Arrow debuted on the continent in spectacular style when it became the official auction partner of BMW AG at the Concorso d’Eleganza Villa d’Este in May.
As the Concorso is one of the most prestigious auctions on the international collector car calendar, Broad Arrow showed the seriousness of its intent, and when the gavel fell on one of Enzo Ferrari’s first motorsport masterpieces, a 1948 Ferrari 166 Spyder Corsa by Ansaloni, which sold for €7.543.750, it made the point perfectly, adding to a total sales figure of over €31m.
Broad Arrow soon launched its second European sale in Belgium with the Zoute Concours Auction, held in collaboration with Zoute Grand Prix Week in October. Sales highlights included a stunning 1967 Ferrari 275 GTB/4 finished in extremely rare Verde Pino which sold for €3,015,625. A truly unique Lamborghini in the form of the seldom-seen Pregunta concept car was another star of the auction and fetched €2,143,750, and Daniel Ricciardo’s 2023 Aston Martin Valkyrie found a new buyer for €2,284,375. Overall, the sale value was over €26m.
Finally, Broad Arrow came to Switzerland for the Zürich Auction in partnership with Auto Zürich, creating another major highlight of the annual collector car calendar. Held at the prestigious Dolder Grand overlooking Lake Zürich, the star lot was an unrepeatable and highly original 1956 Jaguar D-Type that had never been used in competitive motorsport. It sold for CHF 5’181’250 and along with the star quality of Ingrid Bergman’s 1952 Ferrari 212 Europa Pinin Farina Coupé, contributed to total sales of CHF 22 million with 86 percent of all lots sold.
Supercars in the spotlight
Broad Arrow’s sales in 2025 reflected a major trend in the collector car market, combining highly desirable models from motoring history with those writing a more modern chapter, in the form of supercars and hypercars. The auction house sold not one, but two of the benchmark hypercar of the current era, the Aston Martin Valkyrie. Early hypercars such as the McLaren P1 and Porsche 918 Spyder attracted intense interest among international collectors, as did examples of the BMW M1 and Mercedes-Benz McLaren SLR. Some true rarities found new homes in 2025 too, such as the 2015 Bugatti Veyron EB 16.4 Grand Sport Vitesse ‘Transformers’.
“2025 was an incredible year for Broad Arrow Auctions, with global sales exceeding last year’s total by over $100m,” says Joe Twyman, VP of Sales for Broad Arrow’s EMEA Region.
Global Icons
Plans for 2026 start with the new Global Icons multi-location online auction in January. Comprising three parts - Global Icons: Europe Online, Global Icons: UK Online and Global Icons: Memorabilia Online, Broad Arrow promises that this format will be a unique auction experience for a wide range of collectors.
“Global Icons introduces an exciting new auction format to our clients,” adds Twyman. “The expansion of our footprint across the UK and Europe over the last two years allows us to present an online collector car auction experience to consignors and bidders, one that will both attract a very wide network of collectors and offer the unique opportunity to preview and inspect many of the cars on offer at multiple hub locations across Europe and the UK.”
Global Icons is set to feature cars and memorabilia that have defined motoring history and car culture and will undoubtedly be a fascinating start to the collector car year. You are invited to visit broadarrowauctions.com to learn more about buying and selling with Broad Arrow and about the company’s 2026 calendar of live and online auctions.
