The weight of lightness - Porsche 356 "Art Car" unveiled

TEXTApril 1, 2023 · 3 min

Bruno von Rotz, automatically translated

PHOTOS

Bruno von Rotz · 26 Photos

23 1

The unveiling of the Porsche 356 SC "Art Cars"

When logged in, you see more images in larger size.

The wrapped Porsche 356 SC in the newly renovated Porsche Classic Center Zurich-Schlieren

When logged in, you see more images in larger size.

When logged in, you see more images in larger size.

Panel discussion with Alfredo Häberli (left) and Stefano Ginesi (right) on the occasion of the unveiling of the Häberli-Porsche 356 SC

When logged in, you see more images in larger size.

Stefano Ginesi was co-initiator of the Porsche "Art Car" project

When logged in, you see more images in larger size.

Bild von Partner Porsche AMAG August Foto-Galerie 2026

When logged in, you see more images in larger size.

Alfredo Häberli is a well-known industrial designer and also drives a classic Porsche 911 in his private life

When logged in, you see more images in larger size.

The unveiling of the Porsche 356 SC "Art Cars" by the artist Alfredo Häberli

When logged in, you see more images in larger size.

Alfredo Häberli with the finished painted Porsche 356 SC at the presentation in the Porsche Classic Center Zurich-Schlieren

When logged in, you see more images in larger size.

The 1964 Porsche 356 SC painted by Häberli is marveled at

When logged in, you see more images in larger size.

Porsche 356 SC (1964) - painted by Alfredo Häberli (in the foreground)

When logged in, you see more images in larger size.

The design ideas were first tested on a model

When logged in, you see more images in larger size.

The colors differ only in nuances, a colorful Porsche was deliberately not intended

When logged in, you see more images in larger size.

All the painting was done with a brush, even the direction of the strokes was finely planned

When logged in, you see more images in larger size.

When logged in, you see more images in larger size.

Sensitive painting of the Porsche 356 SC from 1964

When logged in, you see more images in larger size.

Finally, the painting was covered with clear varnish, but the brushstrokes are still visible

When logged in, you see more images in larger size.

Alfredo Häberli explains his thoughts on the design of the painted Porsche 356 SC from 1964

When logged in, you see more images in larger size.

Alfredo Häberli did not make it easy for himself when designing the Porsche

When logged in, you see more images in larger size.

A critical look by industrial designer Alfedo Häberli

When logged in, you see more images in larger size.

The Porsche Classic Center Zurich-Schlieren would like to thank the artist Alfredo Häberli

When logged in, you see more images in larger size.

Porsche 356 Cabriolet D (1958) - at the Porsche Classic Center Zurich-Schlieren

When logged in, you see more images in larger size.

Porsche 597 Jagdwagen (1958) - at the Porsche Classic Center Zurich-Schlieren

You have only

23 out of 26

images seen in high resolution

Podiumsgespräch mit Alfredo Häberli (links) und Stefano Ginesi (rechts) anlässlich der Enthüllung des Häberli-Porsche 356 SC

22 more

Stefano Ginesi war Mit-Initiant des Porsche "Art Car" Projekts

Alfredo Häberli ist ein bekannter Industriedesigner und fährt auch privat einen klassischen Porsche 911

19 more

Die Enthüllung des Porsche 356 SC "Art Cars" durch den Künstler Alfredo Häberli

On the evening of March 31, 2023, a very special Porsche 356 SC was unveiled at the Porsche Classic Center in Zurich-Schlieren. In collaboration with Alfredo Häberli, an "Art Car" was created that deliberately represents a counterpoint to other projects of this kind.

Panel discussion with Alfredo Häberli (left) and Stefano Ginesi (right) on the occasion of the unveiling of the Häberli-Porsche 356 SC

Alfredo Häberli, born in 1964, is an internationally established designer who designs for a wide variety of companies in his studio in Zurich's Seefeld district, working on watches, furniture and other items.

The qualified industrial designer drives a classic Porsche 911 in his private life and did not take the task of designing a Porsche 356 lightly, as his reverence for the work of the Porsche engineers was too great. What's more, the 1964 356 SC used is a very special specimen which, delivered in Rome, had been cared for and pampered throughout its life.

The unveiling of the Porsche 356 SC "Art Cars" by the artist Alfredo Häberli

Häberli did not want to meet the original expectations of creating something colorful in the style of the Janis Joplin 356. He was aiming for something much more reduced, a color scheme that would represent "the weight of lightness". It was important to him that the paint was applied with a paintbrush so that the strokes left behind were still visible in the finished product. Anecdote in passing: there were no paintbrushes in the paint shop at the Porsche Classic Center Zurich-Schlieren; they had to be obtained from a nearby construction site.

Alfredo Häberli explains his thoughts on the design of the painted Porsche 356 SC from 1964

Alfredo Häberli personally presented the painted Porsche, which will now be on display at various exhibitions and meetings until the end of the year and will then ultimately be auctioned off for a good cause, to a small audience at the newly renovated Porsche Classic Center in Zurich-Schlieren. On April 1, 2023, the car will then also be shown to all visitors on site as part of the Porsche Passion Day. No joke!