In the past, RM/Sotheby's held an auction every two years on the occasion of the Concorso d'Eleganza Villa d'Este, but from 2025 the auction house "Broad Arrow Auctions", a Hagerty company, will be the official auction partner of the Concorso. Broad Arrow Auctions will offer up to 70 of the highest quality collector's cars for sale on the shores of Lake Como during the event weekend (May 23-25, 2025) on the grounds of Villa Erba. Interested consignors are asked to contact a Broad Arrow Auctions car specialist directly.
Helmut Käs, Head of BMW Group Classic and President of the Concorso d'Eleganza Villa d'Este: "The Concorso d'Eleganza Villa d'Este 2024 was a great success in every respect. The established scope of events for the general public made a decisive contribution to this. We would like to build on this success in 2025 and will once again put together an event program with many highlights. One of these will certainly be the auction by our new auction partner Broad Arrow Auctions."
Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow Auctions: "We could not think of a better and more prestigious venue than the Concorso d'Eleganza Villa d'Este to host our very first auction in Europe. We are honored to be working with the organizers as the official auction house of the Concorso d'Eleganza Villa d'Este. The Concorso d'Eleganza Villa d'Este is the crown jewel in the concours world, and we look forward to presenting some of the most exceptional collector cars with a premium auction experience next May and beyond."
Some of the beauty competition classes have already been defined by the Concorso d'Eleganza Villa d'Este Sourcing & Selecting Committee. Owners who wish to register their cars should hurry.
Vehicle applications are also possible outside of the previously defined classes. Further classes will be announced successively.
The meeting of the latest concept cars is a globally unique tradition. Owners and manufacturers can already apply to take part.
In 2025, BMW Group Classic will be celebrating a number of anniversaries on Lake Como. First and foremost, the 50th anniversary of the BMW 3 Series will be celebrated on the grounds of Villa Erba, while the centenary of the Rolls-Royce Phantom will be celebrated in style on the grounds of Villa d'Este. The BMW Isetta (70 years) and the BMW 507 (70 years) will also make corresponding appearances.
The "Concorso d'Eleganza Villa d'Este Public Days" on the grounds of the nearby Villa Erba will take place again in 2025. With around 12,000 visitors in 2024, they were a great success. On Sunday, "Public Day - Il Festival" will once again give the general and interested public the opportunity to experience the Concorso d'Eleganza Villa d'Este vehicle parade.
Further information and the opportunity for vehicle owners to register can be found on the event website.
