The four intertwined rings are Audi's trademark. It symbolizes the merger of four previously independent car manufacturers on June 29, 1932: Audi, DKW, Horch and Wanderer. They are the roots of today's Audi AG.
On June 29, 1932, the former Audiwerke AG, Horchwerke AG and Zschopauer Motorenwerke J. S. Rasmussen AG (DKW) merged on the initiative of the Sächsische Staatsbank to form Auto Union AG. At the same time, a purchase and lease agreement was concluded with Wanderer Werke AG to take over the Wanderer automobile division; the new group was headquartered in Chemnitz, with administration located at the DKW plant in Zschopau until 1936.
When Auto Union AG was founded, it became the second-largest automotive group in Germany. The company logo featured four intertwined rings, symbolizing the indissoluble unity of the four founding companies. The new company retained the brand names Audi, DKW, Horch and Wanderer.
Each of the four brands was responsible for a specific market segment within the Group: DKW was active in motorcycles and small cars, Wanderer built and sold mid-range cars, Audi brought cars in the upper mid-range segment onto the market and Horch produced luxury and upper-class cars.
Today, you can experience Audi history and the history of automobile construction in three different ways. Firstly at the August Horch Museum in Zwickau, and secondly at the Audi museum mobile in Ingolstadt. The special exhibition "The Fifth Ring" can be seen there until September 24 - it tells the story of NSU, the oldest predecessor brand of today's Audi AG. Anyone who wants to visit the Audi museum mobile from the comfort of their own home or on the move can do so at any time using the Audi Tradition app.
