Today, December 1, Maserati is celebrating the 106th anniversary of its founding. Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto and founded the company "Alfieri Maserati" at number 1A in Via de' Pepoli, in the heart of Bologna.
Time travel in fast motion
"Maserati from A to Z" is a journey through time in fast motion, a captivating visual representation of the brand's spirit and its constant quest for performance, innovation and exclusivity. Values and milestones, past and future of Maserati merge in the throbbing rhythm of the alphabet.
"Our future starts with our roots," emphasizes Maserati CEO Davide Grasso. "We are proud that our present is derived from the boldness of those pioneers who once confidently defied all difficulties and looked to the future. The year 2020 marks the beginning of a new era for Maserati. Today, as never before, we must return to the authentic values of the Trident and tackle the challenges that await us with unbridled energy. This is the time for Maserati to write its future."
106 years of Maserati in four minutes
The 4-minute short film Maserati A-Z is about the boldness in the history of the car manufacturer with the trident. The letters of the alphabet appear rhythmically, offering an insight into the past, present and future of the brand. The 30 models on display are accompanied by eclectic, timeless images with a strong visual impact. The soundtrack is a special mix for Maserati of the famous song "The Chase" by Giorgio Moroder. The movie is easy to understand even without knowledge of English.
Maserati A-Z, the alphabet of boldness
A - Alfieri
B - Bora, Boomerang, Biturbo
C - Customize
D - Design
E - Electrification
F - Fast
G - GranTurismo
H - Heartbeat
I - Innovation
J - Just one Look
K - Keep Dreaming Big
L - (True) Love
M - Made in Modena
N - Nettuno
O - Original
P - Passion
Q - Quattroporte
R - Rebel
S - Sound
T - Trident
U - Unorthodox
V - Visceral
W - Winning in Style
X - Xtravagant
Y - Yours Forever
Z - Zooming into the Future
The Maserati Alphabet is a tribute to the past, present and future of the brand of the trident. The film shows the many different elements that make Maserati so bold and ends with a mention of our future models by name. Z stands for "Zooming into the Future": the brand is put in the spotlight with revolutionary new cars, innovations and projects. The focus is already very much on the future.
