Packard was once one of the most famous and sought-after car brands in the United States. Innovation and elegant styling made Packard something special. The Packard Hawk appeared in October 1957 and heralded the end of this famous car brand. However, with nearly 280 horsepower and a supercharged engine, it was a match for the European sports cars. This report tells the story of the Packard Hawk and its Studebaker siblings and shows them in current and historical pictures, as well as in the sales literature of the time.