Audi 72 Variant
(1965 - 1968)
Car articles about Audi 72 Variant by year
With the help of Mercedes-Benz, Auto Union created the F 103, the first Audi of the post-war era, a successful vehicle that paved the way into the future for the four rings. The fact that the brand already belonged to Volkswagen and that the car could just as easily have rolled off the production line as an entry-level model at Mercedes is one of the best stories in 130 years of the automobile. If it hadn't been for the Audi (F 103), who knows what the brand landscape would look like today ... This vehicle report describes the development history of the F 103 and shows the car in many historical and present-day illustrations.
On September 9, 1965, the new majority shareholders of Auto Union invited Volkswagen to Lake Starnberg. The F103, the quasi-successor to the very slow-selling DKW F102, was presented here. The surprise? The new one was not called DKW but: Audi! And it was also available as a station wagon ...
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Audi 100 C1 - here to stay!
Perhaps it was because Volkswagen was not yet particularly used to integrating a different corporate culture into its own, or it was simply the distance between Wolfsburg and Ingolstadt, which meant that the subsidiary Auto Union, which was taken over in 1964, was happy to cook its own soup from the outset. This may look a little like a loss of control, but it gave the development department of the brand with the four rings the freedom that saved the Volkswagen Group as a whole. The Audi 100 C1 is the best example of this, as it was developed without the knowledge of the Board of Management and was a blessing for the entire Group.
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