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Just like 100 years ago - factory visit to the Morgan Motor Company

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Created on July 16, 2017

Text:

Heinz Ammann

Photos:

Heinz Ammann

26

Morgan / Werk

3

Heinz Ammann

26

Morgan / Werk

3

... and here is a four-seater, which accounts for the smallest share of production

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Morgan vehicles and their construction - Visit to the Morgan plant

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Morgan recently bought back the land under the factory

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View of the Morgan factory buildings from above

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Finished Morgan cars of all shapes and sizes are waiting on the factory premises to be transported away or for their owners. Many of them don't miss out on the opportunity to take them over personally

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No one is too small to be a Morgan. The Morgan "electric cart" is of course a fake, but shows how proud the staff are of their vehicles

Bild von Partner Porsche AMAG Mai Foto-Galerie 2026

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A triple "Morgan ::4" (4 cylinders, 4 wheels) waits in front of the paint shop for one of the 40,000 (!) available colors

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All plans and documentation for every single Morgan that has left the factory are kept, so that bodies can still be ordered later, as here for a 62 Morgan

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Each Morgan is handcrafted to individual specifications and visitors to the factory can watch specialists such as carpenters, coachbuilders and saddlers at work at close quarters

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From one hall to the next, the vehicles are always a bit more complete. Judging by the frame and the engine, this one should be an Aero 8

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There is also a choice of wheels; these two rim towers are intended for 4-cylinder models, the larger, heavier ones are fitted with aluminum rims

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Morgan sources the engines from Ford or for the "Plus 8" and "Aero 8" models from BMW; the two-liter 2-cylinder engines for the three-wheeled models come from S&S in Wisconsin, USA

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With its 4.8-liter BMW V8, this Morgan Aero 8 will be capable of speeds of up to 275 km:h and accelerate from 0-100 km:h in 4.5 seconds - making it a real sports machine

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Handcrafted down to the last detail - here the long hood is fitted into the bodywork

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The door should also be fitted in such a way that it can be opened easily and smoothly and closed again cleanly

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No assembly line work and direct delivery - the specialist picks the parts he needs for assembly from the shelf himself

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The on-board electrics are also installed by hand in each individual vehicle and connected in such a way that everything will function perfectly for many years to come

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Since Morgan no longer produces the huge mudguards themselves - they are the same for all models and have to be slightly adjusted by hand - the waiting time has shrunk from 8 years to 3 months

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Manual work is a top priority

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Coachbuilders have been building cars according to the same principle since 1914. Made to measure and by specialists, like here two pure two-seaters ...

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As in the old days of carriage building, several layers of ash wood are glued together with a special paste and pressed into the right shape. This lasts forever, so to speak

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Although every car that is literally taken by the hand in the factory is a firm order, certain parts such as these dashboards or inner fenders are prefabricated in very small batches

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The customer who will receive this Plus 4 (the best-selling model) will treat himself to a leather roof

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Manual work wherever you look - here the saddler cutting pieces from the carpet ordered

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During "finetuning", the last "ingredients" of the new Morgan are checked or installed before it goes into the final and definitive cleaning process

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Virtually all color combinations are also possible for the interior and exterior of the Threewheeler

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The seats and steering wheel in the Threewheeler are fixed, only the pedals can be adjusted to suit the driver

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The V-twin engine catapults the three-wheeler from 0 to 100 km/h in six seconds and makes the lightweight (525 kg) 185 km/h fast. You better hold on to your Toupée

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Morgan hat kürzlich das Land unter der Fabrik zurückgekauft

Blick von oben auf die Morgan-Fabrikationsgebäude

Fertige Morgan jeglicher Couleur warten auf dem Werksareal auf ihren Abtransport oder auf ihre Besitzer. Viele von ihnen lassen sich die persönliche Übernahme nämlich nicht entgehen

Keiner zu klein, ein Morgan zu sein. Der Morgan „Elektrokarren“ ist natürlich ein Fake; zeigt aber auf, wie stolz die Belegschaft auf ihre Fahrzeuge ist

Ein Dreiergrüppli „Morgan ::4“ (4 Zylinder, 4 Räder) wartet vor der Lackiererei auf einen der 40‘000 (!) erhältlichen Farbtöne

Sämtliche Pläne und Dokumentationen eines jeden einzelnen Morgans, der das Werk verlassen hat, werden aufbewahrt; so können auch später noch Aufbauten nachbestellt werden wie hier für einen 62-Morgan

Summary

Anyone who travels to Malvern Link and takes a look at the Morgan factory on site, or is even allowed to visit the factory, will discover a world that was not much different 100 years ago. In the old-fashioned way, manageable quantities of sports cars are built here by hand. There is neither an assembly line nor robots. This report takes the reader on a tour of the plant and shows the current Morgan factory facilities in many pictures.

This article contains the following chapters

A journey into the past
Very personal tour
Comradely working atmosphere

Estimated reading time: 3min

Preview (beginning of the article)

Let's get straight to the point: a visit to the Morgan Motor Company factory in idyllic Malvern Link, a few miles south of Worcester, has nothing, but nothing at all in common with a visit to any other car factory in the world: the outward appearance of the production facilities is exactly the same as when they were built in 1914 and there is no assembly line anywhere, but the majority of the workforce are genuine craftsmen and experts. The fact that you are almost encouraged to photograph everything - without a flash, because of the "mates" (boys) in production - seems strange in this day and age, but very likeable. But what's the point of a ban if nobody wants to copy this type of vehicle production anyway ...

Welcome to Zwischengas!

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Images of this article

Morgan hat kürzlich das Land unter der Fabrik zurückgekauft

Blick von oben auf die Morgan-Fabrikationsgebäude

Fertige Morgan jeglicher Couleur warten auf dem Werksareal auf ihren Abtransport oder auf ihre Besitzer. Viele von ihnen lassen sich die persönliche Übernahme nämlich nicht entgehen

Keiner zu klein, ein Morgan zu sein. Der Morgan „Elektrokarren“ ist natürlich ein Fake; zeigt aber auf, wie stolz die Belegschaft auf ihre Fahrzeuge ist

Ein Dreiergrüppli „Morgan ::4“ (4 Zylinder, 4 Räder) wartet vor der Lackiererei auf einen der 40‘000 (!) erhältlichen Farbtöne

Sämtliche Pläne und Dokumentationen eines jeden einzelnen Morgans, der das Werk verlassen hat, werden aufbewahrt; so können auch später noch Aufbauten nachbestellt werden wie hier für einen 62-Morgan

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