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How content is created on zwischengas.com

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Created on December 21, 2015

Text:

Balz Schreier, Daniel Reinhard und Bruno von Rotz

Photos:

Zwischengas

2

Archiv

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Zwischengas

2

Archiv

58

In action, even when it's raining cats and dogs

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How is an Zwischengas article created?

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For the perfect photo, the car must of course be positioned correctly

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The light is modeled according to your own wishes

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Of course, a James Bond duck also needs to be properly staged

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In search of that special detail

Bild von Partner Porsche AMAG Mai Foto-Galerie 2026

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Photo shoot at the Pantheon in Basel/Muttenz

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A car often looks more exciting from a high vantage point

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An unusual perspective is often the special attraction, so you sometimes have to go into the meadow ...

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... and to ensure that the special shot works, half the family also assists at times

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Special images require special shooting positions

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Every now and then you block the way for others - we thank you for your patience

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A photo shoot rarely goes off without climbing

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Even when it gets colder, we don't give up

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When the expensive camera is entrusted to a suction cup

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Clambering around in the car is part of it

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A masterful photo is created here

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He who loves, pushes ... the car into the right position ...

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Details in the engine compartment want to be discovered and immortalized

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Sometimes you have to get a little closer to the fittings ...

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For the right perspective, you also have to go through the dirt once in a while

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A low shooting position creates new and unusual perspectives

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... and here artificial light and ground-level perspective are combined ...

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This Alfa Romeo also wants to be experienced in every detail ...

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Get in/out of the car - reposition the car - until the photo is right

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The actual driving is of course one of the highlights

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First-hand driving impressions

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A different take on driving

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Even the test driver is not protected from fuel breakdowns - and is happy to receive help ...

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When the photographer photographs himself

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Get closer, even if the cars are driving around your ears

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Where has the photographer gone?

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Once again a flat shooting position

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When passers-by take the opportunity themselves

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In use in the steep wall curve

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Breathtaking racing shots are not created by chance

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While the driver sits in the dry, the photographer gets soaking wet

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At the race track, the flexibility of the marshals is appreciated

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Noting auction results on site

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In conversation with the car owner

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Historical photographs and further information are sought in the archive

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Without background information, an article quickly becomes bland

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A lot of technology and software development is required to make a site look the way you want it to

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The two in the K70

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Intermediate gas over six years

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The first rough drafts in 2009

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February 2010 - a rejected design attempt

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February 2010 - final result of the first professional designs

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May 2010 - the site is slowly developing

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November 22, 2010 - ready for the pilot phase (BETA)

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End of 2010 - open to all

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End of 2011 - few adjustments in the first year

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February 2012 - minor adjustments in peripheral areas

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October 2012 - new design of the overview pages

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January 2013 - minor improvements again and again

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August 2014 - Customization of the homepage with emphasis on the latest posts

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July 2015 - "Responsive Design" - finally Zwischengas can also be enjoyed properly on a cell phone

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Launch of the media library in June 2015

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Launch of the redesigned homepage on April 1, 2016 (no April Fool's joke!)

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December 2015 - what's next?

Summary

This article offers a look behind the scenes, which not only explains how an Zwischengas report is created from start to finish, but also shows how the entire platform was actually created, from the initial ideas to the finished website. The "Making Of" of the Zwischengas makers, naturally as a picture gallery.

This article contains the following chapters

And how did the Zwischengas website actually come about?
Thank you very much!

Estimated reading time: 3min

Preview (beginning of the article)

Daniel Reinhard, Balz Schreier and Bruno von Rotz launched zwischengas.com five years ago. Most of the reports have been penned by them. We don't want to withhold from our readers just how much effort goes into one of the more than 2000 articles that have been published so far. For a report on a vehicle, the first step is to make an appointment with the owner (owner or dealer) for a "photo shoot". On day "X", the photos are then taken at a "location" that matches the vehicle as closely as possible. The photographer usually looks for and decides on this location long before the meeting, as it is not easy to find an ideal background that also suits the car, and you often have to rely on the goodwill of third parties.

Welcome to Zwischengas!

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