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Princess 1958-1981 - the top brand of the Austin Group

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Created in 2015

Text:

Roger Gloor

Photos:

Daniel Reinhard

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Archiv Automobil Revue

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Daniel Reinhard

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Archiv Automobil Revue

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Vanden Plas Princess 4-Litre R (1967) - parked in front of Zurich-Kloten Airport

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Princess IV from 1958, (6 cyl., 3993 cm3, 152 hp)

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Vanden Plas Princess 4-Litre (1963) - the expensive chauffeur-driven limousine with the six-cylinder engine, not to be confused with the 4-Litre R

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Vanden Plas Princess 4-Litre R (1965) - in London traffic

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Vanden Plas Princess 4-Litre R (1965) - probably parked in front of one or the other castle entrance

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Vanden Plas Princess 4-Litre R (1964) - was often bought in two-tone paintwork

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Vanden Plas Princess 3-Litre Mark II (1963) - with six-cylinder engine already at luxury class level

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Vanden Plas Princess 4-Litre R (1966) - great driving experience in a luxury glider

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Vanden Plas Princess 4-Litre R (1966) - living understatement

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Vanden Plas Princess 4-Litre R (1966) - the differences to the Austin are not huge, at least not visually

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Austin Princess (1975) - Entry into the upper middle class - Princess with transverse in-line six-cylinder engine - International Motor Show (IAA) in Frankfurt 1975

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Austin Princess 2000 HL (1978) - at the 1978 Geneva Motor Show

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Austin Princess (1977) - a design that takes some getting used to, but not a dozen items

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Vanden Plas Princess 1100 (1965) - the mini concept enabled good utilization of space

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Vanden Plas Princess 1100 (1965) - Luxury version of the ADO 016

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Vanden Plas Princess 1100 (1966) - compact yet luxurious

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Summary

There were around 10,000 car brands and designers - most of which have disappeared. Among them is the Princess brand, which belonged to England's popular Austin brand in the post-war period. At that time, the brand still had a wide range of different vehicles to offer, from Eight small cars to chauffeur limousines, and Princess even became Austin's top brand in 1958. In 1981, however, the Banden Plas was the last limousine of the Princess brand, after which they were called Austin again.

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Preview (beginning of the article)

Just as Volkswagen expanded its model range at the beginning of the century to include the Phaeton luxury saloon, England's most popular brand Austin also offered a range of models in the post-war period, from the Eight small car with a 900 cc engine to the A 135 Princess chauffeur saloon with a 4-litre six-cylinder engine. In 1952, Austin became part of the British Motor Corporation, which elevated Princess to top brand status in 1958. The Princess IV was dignified and elegant in its angular "knife-edge" style and competed against Daimler, Bentley and Rolls-Royce. At the end of 1959, the smaller 3 Litre was added, a derivative of the Austin A 99 or Wolseley 6/99 with self-supporting bodywork in Pininfarina style.

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