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Geneva Motor Show 1978 - Europeans left the show to the Japanese
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Created on March 3, 2018
, Reading time 9min
Text:
Bruno von Rotz
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Archiv
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Summary
The 48th Geneva Motor Show may not have had many world firsts, but it certainly had a few surprises. The fact that these came not so much from the major European car manufacturers, but from unexpected sources, had to do with the generally good business situation, which also made things a little sluggish. Nevertheless, there was a lot to see, with almost half a million visitors streaming through the halls. This review of the trade fair describes the atmosphere on site, points out special exhibition vehicles and shows cars and accessories in around 120 pictures.
This article contains the following chapters
- Germany, France and Italy ahead of Japan
- Surprises
- Interesting things from Germany
- Currency-adjusted French models
- Lots of news from Japan
- Waiting for the Ritmo
- Return of the British?
- Versatile cars from Sweden and the East
- Compact Americans
- Few new concept cars
- Still real off-road vehicles
- Creativity among small manufacturers
- Hesitant acceptance of the diesel
- Practical and audible accessories exhibitors
- Fewer spectators than last year
- Further information
Estimated reading time: 9min
Preview (beginning of the article)
Perhaps it was no coincidence that Pink Floyd's album "Wish you were here", which was certainly not new, topped the charts in 1978. Many a car enthusiast who visited the 48th Geneva Motor Show, which opened its doors from March 2 to 12, 1978, would have liked to see more new products in the halls. But the European manufacturers were doing so well that they were in no hurry to show anything new in Geneva. BMW's press spokesman even said: "Our business is going so well at the moment that we don't need to bring new cars onto the market again in the spring". Accordingly, it was above all the continental European car manufacturers that showed familiar products.
Welcome to Zwischengas!
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