Geneva Motor Show 1966 - Sport, luxury and common sense
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Summary
The 36th Geneva Motor Show took place from March 10 to 20, 1966 and had many innovations to present, ranging from the Alfa Romeo 1600 Spider to the Jaguar E-Type 2+2, from the Ferrari 330 GTC to the Vauxhall XVR. Interest was greater than ever, which was reflected in 11% more visitors than the previous year. This exhibition review describes the environment and exhibits, innovations and trends of the 1966 show and shows many of the exhibited cars in around 150 pictures.
This article contains the following chapters
- Full house
- Growth problems
- Undampened optimism
- Sportiness is in demand
- Almost nameless, but all the more attractive
- Trend towards the Targa
- Sporty concepts
- Sport for everyday life
- Haute couture for dreaming
- Trend towards hatchbacks and estate cars
- Plenty of choice in the lower segment
- More and more luxury
- Automatic transmission on the advance
- More safety
- Formula car boom among large series manufacturers
- Large racing and sports car show
- Lots of accessories
- Further information
Estimated reading time: 9min
Preview (beginning of the article)
The 36th edition of the Geneva Motor Show took place from March 10 to 20, 1966 under excellent auspices. The automotive industry was booming and registrations were on the rise. Impressive growth figures were presented, although this did little to change the registration rankings in Switzerland. Volkswagen remained the most popular brand, ahead of Opel, Ford, Fiat, Austin, Renault, Peugeot, Simca, Citroën, Volvo, Morris, Vauxhall, Mercedes-Benz, DKW, Alfa Romeo, Triumph, MG, Chevrolet, Chrysler and BMW. In line with the good business situation, the 1178 exhibitors from 22 countries were delighted with the slightly larger exhibition area, which now covered 41,312 square meters, but was still nowhere near enough to satisfy the hunger for presentations of the car manufacturers and importers.
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