Geneva Motor Show 1961 - no novelties except the Jaguar E-Type?
Summary
The 1961 Geneva International Motor Show owes its special status to the Jaguar E-Type, which was presented to the world at this very exhibition. The reporting was dominated by this world premiere and even among trade journalists the saying "nothing new except Jaguar" circulated. From today's perspective, this was actually wrong, as there were a number of interesting new products on show in addition to the E-Type in question.
Estimated reading time: 8min
Preview (beginning of the article)
The 1961 Geneva International Motor Show owes its special status to the Jaguar E-Type, which was presented to the world at this very exhibition. The reporting was dominated by this world premiere and even among trade journalists the saying "nothing new except Jaguar" circulated. From today's perspective, this was actually wrong, as there were a number of interesting innovations to be seen in addition to the E-Type, but more on that later. In 1961, there were already 865,000 vehicles on Swiss roads, of which 574,000 were cars and 291,000 motorcycles of all kinds. This meant that there was one car for every ten inhabitants. Mass motorization was not yet a reality, but anyone who wanted to and saved could afford a car. In general, there was great confidence and faith in technology. Yuri Gagarin had just become the first person to return from space, the television was slowly beginning to conquer the living rooms at home, showing "Sportschau" or the first versions of "Vorsicht Kamera". On the radio, the first devices already made it possible to receive stereo signals, Ben E. King sang his way into the charts worldwide with "Stand By Me", Bill Ramsey sang about the "Sugar Doll" and Connie Francis raved about "Beautiful Stranger". Elvis Presley stormed the charts with "Surrender" and shaped the year with his sound. Miss Marple films and "A Pyjama for Two" (with Doris Day and Rock Hudson) were shown at the cinema, as well as "It Doesn't Always Have to Be Caviar" and "101 Dalmatians". The first nuclear reactor was put into operation in Bavaria and the city of Berlin was divided by a wall. Bread cost 85 pfennigs per kilogram and Phil Hill won the F1 World Championship in a Ferrari.
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