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Essex 1918-1932 - Hudson branch

Name: Essex Challenger Super Six 1929
Brand: Essex

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Created in 2012

Text:

Roger Gloor

Photos:

Bruno von Rotz

Bonhams

Oldtimer-Galerie Toffen

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Bruno von Rotz

Bonhams

Oldtimer-Galerie Toffen

Archiv

Essex Challenger Super Six Sedan de Ville, 1929 (6 cyl., 2510 cm3, 56 hp).

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Essex Super Six (1929) - under the hammer as Lot 08 at the Oldtimer Gallery auction on November 30, 2013

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Essex Super Six (1930) - very rare classic at the classic car workshop - Oldtimermesse St. Gallen 2017

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Essex Super Sic Boattail Speedabout (1931) - offered as lot 063 at the Bonhams auction in Scottsdale on January 19, 2017

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Summary

There have been around 10,000 car brands and designers - most of which have disappeared. One of these lost brands is Essex, founded as a branch brand of the US brand Hudson. It had wanted to move down into a lower price segment without losing prestige. In 1922, Essex was integrated into the Hudson Motor Car Co. The Essex models were continuously improved. In 1932, the Terraplan was launched, which reached a new low price mark.

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Preview (beginning of the article)

Because the managers of the American Hudson brand wanted to expand into a lower price segment without losing prestige, they founded the Essex Motor Co. in 1917 and started production of a low-cost model with a four-cylinder engine in a former Studebaker plant in Detroit in 1918. From 1919 onwards, various record-breaking drives generated publicity. The coast-to-coast "delivery run" across the United States by sworn US letter carriers in 1920 caused a particularly big stir, with two Essexes traveling from the East Coast to the West Coast and vice versa. They took an average of four days, 21 hours and 32 minutes.

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